Brand Refresh for Fortune 500: When Do We Need to Rebrand?
As a Fortune 500 company, the decision to rebrand is a big decision. The rebranding will involve changing advertising and marketing campaigns for many channels. It’ll mean that...
Rediscover your Brand
Rediscovering your brand is a strategic approach that enables companies to reassess and revitalize their market positioning, ensuring that they stay relevant and competitive. This process often involves a comprehensive evaluation of various aspects of the brand, such as its web presence, marketing collateral, product/service offerings, and overall value proposition. By identifying and addressing any pain points or gaps in alignment with audience expectations, businesses can make informed decisions to refine their brand strategy and effectively connect with their target audience.
The process of brand rediscovery may include updating the website design and content, overhauling marketing collateral, redefining the brand’s core values and mission, or even refining product and service offerings based on market trends and customer feedback. The goal is to ensure that the brand remains agile and adaptable to the ever-changing landscape of customer preferences and industry dynamics. By engaging in this process, companies can not only refresh their brand image but also create a stronger connection with their audience, leading to increased customer loyalty, improved brand perception, and ultimately, better business performance.
Improving Company Culture With an Agile Approach
More often than not, the means to completing a project with the ideal outcome consists of working with a team. Collaborating can help the process along and help...