Marketing for Relationships Leads to Brand Loyalty
What is Relationship Marketing Marketing is typically thought of as selling a product or service to consumers. A lot of thought goes into how to creatively advertise in...
Marketing Strategy
A marketing strategy is a comprehensive plan that outlines a company’s objectives, target audience, and tactics to promote its products or services, increase brand awareness, and achieve its business goals. It involves researching market trends, analyzing competitors, identifying customer needs, and selecting the most effective channels and methods to reach and engage potential customers.
ArtVersion can help businesses develop and execute a successful marketing strategy by providing expert insights, creative solutions, and tailored strategies that align with their unique goals and objectives. With a deep understanding of various marketing channels, industry trends, and audience behavior, ArtVersion can help businesses craft compelling messaging, design impactful marketing collateral, and optimize their online presence for maximum reach and engagement. By partnering with ArtVersion, companies can ensure their marketing efforts are well-targeted, cohesive, and effective in driving growth and achieving desired results.
Best Practices for Building a Brand Guide
Companies share their logos for marketing purposes all the time in hopes of getting more people to recognize and associate with their brand. To create brand love, there...
The Future of Brand Building: Trends To Watch
What’s the best way to approach trends in branding? Well, when it comes to building a brand, trends aren’t something to be ignored. Trends exist because they prove...
How To Maximize Your Marketing Efforts In Web and Print
When selecting the appropriate channel to execute your marketing efforts, you may wonder which would make a bigger impact: web or print? While both web and print marketing...
The Connection Between Design and Development: An Influential Partnership
Designers and developers work in two different worlds. The design usually focuses on graphics, interface features and placement of menus and overall color schemes. Development specializes in back...
Rethinking Brand Strategy in the Age of Customer Experience
Integrating UX design into marketing and brand strategies generate a viable and impactful connection between a brand and consumer. Shifting the focus to the user when developing a...
Assessing ROI: Effectively Measuring Marketing Tools to Track and Improve Value
From traditional marketing campaigns such as white papers and brochures to digital and social media implementations – it can be difficult to track what the benefits are without...
How Web Presence Impacts Overall Brand Positioning
Recent research about how small businesses use websites and social media suggests some striking trends: One in five small businesses use social media in place of a website,...
Brand Centered Marketing: Imagery Affects Strategy
In marketing and advertising, whether print or digital, no element is arguably more essential than imagery. With roughly 80 percent of consumers more likely to read a piece...
Brand Experience is All-Inclusive
It’s easy to get immersed in the digital aspect of a brand experience with measurable ROI and supporting interactive elements, but creating a total brand experience goes far...
Marketing Strategy: Do You Need a Sub-Brand?
Whether in the early stages of brand building, or a well-known household brand – it’s possible that the use of a sub-brand could increase sales and market awareness...
Experience Is Everything
Experience can take many forms. Experience is all around us. Experience is the product. Experience is the best teacher. Experience is everything Whether it’s conscious or fades into...
Event Marketing: Getting it Right Every Time
Whether its an annual trade show, sales meeting, summit or exhibition – having a brand presence at industry conferences and trade shows is a necessary element of any...
Mastering the Art of Customer Engagement Marketing
Traditionally, customers have always been critical to the success of a brand – however, today’s consumer seems to hold all the cards. With the rise of community brand...
Use Case: Creating A Digital Content Strategy
Creating a sustainable and regenerating approach to content is essential to effectively connect with various types of users across multiple channels and increase conversions. Consistent messaging is vital to designing the foundation for...
Positioning Your Content Marketing for Lead Generation
Creating great content is top of mind for an increasing number of companies looking to expand market share, and with that, new content marketing plans are popping up like...