Designing a Memorable Brand Identity

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The Swoosh. The Golden Arches. Tony the Tiger. A brand’s identity is only as strong as the characteristics representing it. The world’s most successful brands are able to spark an immediate association with the modern consumer through pronounced attributes that speak to them on an emotional level. Whether this association is positive or negative, these are the attributes by which consumers will define the brand. Although the average person is exposed to more than 5,000 brand messages per…

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