An Introduction to Branding and Design Marketing
What is Branding? Branding design is the way a company chooses to visually present themselves to consumers. This is done through a variety of elements including logo, typography,...
Marketing
Marketing is the process of promoting, selling, and distributing products or services, aimed at reaching and engaging a target audience, increasing brand awareness, and driving business growth. It encompasses a wide range of activities, including market research, advertising, public relations, content creation, social media management, and search engine optimization.
ArtVersion can help businesses excel in their marketing efforts by offering a comprehensive suite of services tailored to their specific needs and goals. With a team of experts in design, branding, and digital marketing, ArtVersion can develop and execute data-driven marketing strategies that effectively reach and resonate with the target audience. Services offered by ArtVersion include, but are not limited to, branding and identity development, website design and development, content creation, social media management, and search engine optimization. By partnering with ArtVersion, businesses can ensure their marketing efforts are cohesive, impactful, and result-oriented, ultimately driving growth and success.
Whitepapers in Focus: Aesthetics, Storytelling, and Marketing Prowess
Whitepapers are known for their depth of information and authoritative stance. But there’s another side to this valuable tool – the power of aesthetics, storytelling, and marketing acumen....
The Importance of Branding and Design for Marketing
Branding and design go hand in hand for most companies. A strong look and feel for a brand plays into the design of products and marketing that the...
Energizing Your Brand with Activation and Enablement
Presenting your brand in a consistent and organized way is one of the best things you can do for your company or organization. Every company wants to uphold...
User Engagement Strategies to Increase Sales
User engagement, or the response a person has to a digital product or experience, is an important factor for companies to be aware of. It plays a large...
Using Focus Groups for User Testing
User testing is a necessary part of the design process, especially for UX designers. Testing should be done early and often in the design process to ensure the...
Marketing for Relationships Leads to Brand Loyalty
What is Relationship Marketing Marketing is typically thought of as selling a product or service to consumers. A lot of thought goes into how to creatively advertise in...
Best Practices for Building a Brand Guide
Companies share their logos for marketing purposes all the time in hopes of getting more people to recognize and associate with their brand. To create brand love, there...
The Future of Brand Building: Trends To Watch
What’s the best way to approach trends in branding? Well, when it comes to building a brand, trends aren’t something to be ignored. Trends exist because they prove...
Brand. Market. Advertise.
It’s no secret that the world of technology has firmed up the need for businesses to hit the ground running in branding, marketing, and advertising. Though it may...
When Design Mojo Shapes Marketing Dimension
It’s a design world, and marketing is not only living in it but also thriving in it too. Make no mistake that human-centric design is soaring as an...
How To Maximize Your Marketing Efforts In Web and Print
When selecting the appropriate channel to execute your marketing efforts, you may wonder which would make a bigger impact: web or print? While both web and print marketing...
Driven By Design: The Brand Refresh
We exist in a design-driven culture. More specifically, consumers are driven to engage with businesses and brands that focus attention and importance on design as the first line...
The Connection Between Design and Development: An Influential Partnership
Designers and developers work in two different worlds. The design usually focuses on graphics, interface features and placement of menus and overall color schemes. Development specializes in back...
How a Brand Can Benefit from a Meaningful User Persona Development
Gathering, analyzing and converting data to develop user personas for a brand or company is a critical step in creating business strategies. From web design to cross channel marketing...
IPEVO VZ-X: Agency User Testing Experience
A core component of our agency culture is continuing to innovate, design and create best practices for UI/UX design. We are continuously looking for a way to approach...
Finding Your Fit: Selecting The Right Creative Agency For Your Business
Agency-client relationships are an exciting start of a creative and business collaboration together. Instead of viewing this relationship as short-term project-based engagement, view this relationship as a team...
Assessing ROI: Effectively Measuring Marketing Tools to Track and Improve Value
From traditional marketing campaigns such as white papers and brochures to digital and social media implementations – it can be difficult to track what the benefits are without...
A Plan to Rebrand: Refreshing a Brand to Increase Profit, Stay Relevant and Increase Visibility
For many businesses, time is almost always at a minimum and a rebrand isn’t always top of mind. However, refreshing a brand is not only necessary to stay...
Digital Authenticity: Building the Ideal Brand Voice Through Web Design
Brand culture embodies the core value of what a company offers and what they stand behind – so it’s critical that the digital persona reflect this accurately. One...
Scaling Up: Design that Achieves Business Goals
A single truth for businesses everywhere, whether it’s realized or not: is that every company is a brand and every business owner is a marketer. Many consider themselves...
How Web Presence Impacts Overall Brand Positioning
Recent research about how small businesses use websites and social media suggests some striking trends: One in five small businesses use social media in place of a website,...
ArtVersion Presented With Nine Top Honors from Vega Awards
Celebrating the best in digital media excellence, each year, Vega Digital Awards recognizes and honors the outstanding performance, talent and effort of the best digital and creative professionals,...
Brand Centered Marketing: Imagery Affects Strategy
In marketing and advertising, whether print or digital, no element is arguably more essential than imagery. With roughly 80 percent of consumers more likely to read a piece...
Brand Experience is All-Inclusive
It’s easy to get immersed in the digital aspect of a brand experience with measurable ROI and supporting interactive elements, but creating a total brand experience goes far...