The Lifecycle of a Startup

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As an organization ventures on its first steps, the delicate lifecycle of a startup begins. Concept A fantastic idea has been developed that will accomplish X, Y, Z. But at this stage, the focus is on the idea, conception and inspiration rather than facts and research. Determining if there is a market for the product or service is the next logical step for an organization, along with electing how the offered solution will increase revenue or reduce any costs for the consumer. Seed Here is…


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Startup Marketing Fundamentals That You Can’t Ignore

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One of the biggest challenges for startups is coming up with a way to generate new customers on a regular basis. While coming up with creative marketing strategies is the solution, limited budgets and lack of hired talent usually hinder efforts. That usually leaves the founders of the company and a small team to come up with a strategy that creates the best return on investment with the budget that’s available. There are several main points to focus on if this describes your situation. The…


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Startup Branding – What Factors Can Help You Win in a Crowded Marketplace?

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Getting noticed in a marketplace as a startup can be challenging. On top of having to be innovative, you have to compete with established leaders that can quickly snuff you out before you get going. So when it comes to making your big debut and sustaining the buzz you’ve created, the proper startup branding strategy is essential. It can be the one factor that can make or break a company’s momentum. There are multiple aspects of branding that you need to think about before developing your plan…


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Web Design for Startups

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As a startup, you only have one chance to make an impression. In the beginning, you’ll likely get a lot of press and coverage about your company. If people start flocking to your website and find it lackluster, it will seem like a contradiction to all the great things that they’ve been hearing about. In addition to creating an impression, you need to create a connection with your brand so that your company is remembered. So how do you go about crafting the right web design? The first part of…


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Startups: Design a Better Brand

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Many startups focus on marketing their innovative product or service and don’t focus enough on their brand. But as a new company, it’s important to put your branding on the forefront as it will allow you to properly position your company in a competitive marketplace while also giving you the momentum to scale the business. The first step of this process is starting with a brand design that speaks to the target audience. One of the challenges that startups have is trying to stand out in a sea of…


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