How APIs Power Daily Digital Experiences
In the UI/UX world, APIs is quite a common keyword that is utilized, but what exactly are they? API, or application programming interfaces can be best described as...
User Journeys
User journeys refer to all the interactions a user embarks on when engaging with an website. Those journeys ultimately lead to a particular goal and outcome within the interface. When the actions are performed as seamlessly as possible, it creates an optimal user experience.
User journeys are visual representations or narratives that outline the steps and interactions users go through while using a product or service. They help designers and developers understand and empathize with users, ensuring that the product effectively addresses their needs and provides a seamless, enjoyable experience.
User journeys are valuable tools in the design process, enabling designers and developers to create user-centered designs that effectively address user needs, provide a seamless experience, and ultimately lead to higher user satisfaction and adoption rates.
Creating the Ultimate User Experience: A Guide to User Journey Mapping
User journey mapping is a powerful technique that can help companies gain a better understanding of their users and how they interact with their website. By creating a...
The Importance of Branding and Design for Marketing
Branding and design go hand in hand for most companies. A strong look and feel for a brand plays into the design of products and marketing that the...
Embracing Creativity: My Journey with Design Thinking in Web Design and Branding
Ever since I entered the world of web design and UX/UI, and that was about two decades ago, I have been searching for ways to enhance my creative...
UX Design Goes Beyond Aesthetics: Implementing Design Best Practices
What Makes Good UX Design? When considering UX design most people believe the aesthetics of the design to be of utmost importance. While they do play a role,...
Why User Experience Matters
We can all agree that design is important, and it’s even better when something that looks good works well. So, then why is user experience such a hard...
Best Practices for Brand Strategy on Social Media
The year 2020 will mark sixteen years since the birth of Facebook, now totaled at approximately 2.4 billion users. 2020 will also indicate almost fifteen years since Twitter,...