Assessing ROI: Effectively Measuring Marketing Tools to Track and Improve Value
From traditional marketing campaigns such as white papers and brochures to digital and social media implementations – it can be difficult to track what the benefits are without the use of right tools and analysis. For a business to understand what applications can help with distinguishing return on investment in marketing efforts, a great starting point is to identify company goals rather than direct profit. While the overall goal for a business is to increase profit, generating growth it is not always as simple as integrating your marketing activities into an overall business line calculation. The key is using the correct tools, setting proper expectations and monitoring the return on investment. Goal Setting Determining which factors to quantify is essential to delivering the right information. As a rule of thumb, always begin with company goals. Knowledge of what goals and metrics mean are critical to the brand are important for…