Your corporate website is the face of your business online. Companies are starting to realize that their web layout is as important to their brand voice or company image as their logo, mission statement or other forms of advertisement. Many companies neglect or fail to realize the value their website design has to your end user.

When it comes to corporate website design you need to consider many things which include simplicity, readability, presentation and accessibility. Simplicity in design and UI/UX has become one of the most relevant aspects of website design in 2012 and there are a few other key trends to pay attention to when considering your corporate website.

Here 5 trends to look out for in 2012:

  1. Responsive Web Design. This is probably the most important aspect to consider in your new corporate website in 2012.  Responsive web design is key because mobile internet browsing is taking over. A website designed with responsive web design will automatically adjust to the screen you are browsing with whether it’s desktop, tablet or mobile phone. This allows a company to build one website that works well on any screen thus eliminating the need to create a separate mobile experience by creating a separate mobile site for phones and tablets. This usually allows for the best overall experience for your end user.
  2. Social Media Integration: While facebook and twitter remain king in terms of social media integration for websites there is always new platforms competing for that space such as pinterest, tumblr, linkedin and path. Making sure you sites are sticky and easy to share is vital in 2012.
  3. Progressive Enhancement: With the rise of mobile and the dominance of WebKit-powered Smartphone’s over traditional desktop web browsing is convincing even die-hard skeptics to embrace progressive enhancement, HTML5, CSS3, and other tenets and aspects of standards-based design”. He adds that IE now more fully supporting standards should further bolster this “rush to embrace the shiny new”.
  4. Using less photos and more branded photo’s and graphics: You see it all the time on a new start up companies corporate websites. The new design strategy that came with web 2.0 is keep it simple and creatively use your images. The classic example of this is www.mailchimp.com . This type of design is a great way to use images to brand your companies website.
  5. Flash is the past: Flash based websites are a thing of the past. Because of the rise in mobile and I think in general of the sloppiness and lack of SEO flash will soon become less relevant for business creating new branded websites in 2012 and beyond. Flash was interesting in the early 2000’s when the people weren’t so dependent on the internet. Because flash takes time to load, doesn’t help SEO and doesn’t work well with mobile browsing you’ll see less and less corporate websites creating using flash if they do it will be in limited amounts.

If you’re looking on redesigning your corporate website or creating a new corporate website design contact us here.

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