Although web design is essential for all businesses, the user interface design of an eCommerce website is especially important.
Good e-commerce web design means that the entire sales process is organized within an easy-to-use user interface design. Your customer should have no trouble moving from the landing page of your website all the way to the checkout page where the conversion action will be performed.
A good eCommerce website involves design that is unique to your company while still playing on the familiar aspects of modern eCommerce web development. For instance, making sure that your e-store carries your branding messages and company branding standards or fonts to fit your overall web design. The user interface should be designed to make the customer feel comfortable making a purchase.
Equally important is the navigation of your eCommerce store. With easy navigation and advanced search, you will achieve a better conversion rate. For example, if you are an online boutique and the main part of your inventory are shoes, you want t make sure that your search and navigation allows the customer to browse only in-stock items that match their shoe size, it’s irrelevant and annoying for purchaser to have to go through so many pages just to be able to find the size that they are looking for. This would lead to lost sales, as today’s consumer is educated and intelligent, very really doing “window shopping” but most likely is looking for particular item. You want to make sure that your store allows easy item searches as the well quick checkout process.
Also sure that your website has a site map that you can submit to search engines. This process will help Google get your pages indexed. If it is difficult for the search engine to index, it is most likely difficult for a human visitor to find items as well.