When your target audience begins to grow, you may neglect to notice that your user experience has begun to change. As you learn more about your target audience, you will want to adjust your user interface to expand the experience to their needs.
Many believe that their user interface will work just as well for their starting audience as it would for any audience, which is not always the case. When updating your user interface for your ever-expanding target audience, remember to keep in mind the same type of look and feel to provide some familiarity to already existing users.
Target audiences have a tendency to grow, change and expand their own views, however, they like to keep some of the same feels from older experiences as they move into the future. Knowing your audience, as well as knowing what they would like to see from you during their experience, will provide insurances when designing or redesign your user interface.