Brand Voice
As businesses strive to connect with their audiences in meaningful ways, the way a brand communicates – its tone, language, and character – plays a pivotal role in...
Blog - Page 35
Listening is More Important Than Talking on Social Networks
In the era of digital communication, the art of listening has become paramount, especially on social networks. This week, I feel compelled to address a recurring theme in...
Twitter vs. LinkedIn: Why Listening and Engaging Sets Twitter Apart
In our last post, we laid out the differences between Twitter and LinkedIn for professional networking. While LinkedIn undoubtedly has its merits as a business platform, I argued...
Twitter vs Linkedin: The Board Room vs. The Bar
Where should professionals be focusing their online networking efforts – the corporate haven of LinkedIn or the casual sphere of Twitter? A question that many grapple with in...
e-Commerce Websites: The Art and Science of Online Store Design
As of November 2011, e-commerce was already proving resilient—even thriving—despite the financial turbulence and economic challenges facing businesses worldwide. The steady rise of online purchasing shows no sign...
Brand Positioning Checklist
Brand positioning is a strategic approach businesses use to establish a unique image or identity within their target market. It’s about differentiating a brand from its competitors by...
10 Principles We Follow When Designing User Interfaces
If you’ve ever sat in on a web design kickoff meeting, you know there’s always a moment when “user interface design” comes up and someone looks a bit...
10 Questions to ask yourself when Designing a Company Logo
Not long ago, we wrapped up a logo project for 2nd Street Bistro, an organic direct-to-market restaurant in Highland Park, IL. Sitting with the team after presenting the...
Questions to Ask Yourself Before Redesigning Your Website
Having a robust online presence is an essential component of any successful business strategy. Your website is your company’s digital storefront, representing your brand to potential clients and...
Social Media is not the Savior
In a recent meeting at ArtVersion, a moment of revelation occurred when a client, new to the nuances of social media and at the helm of a budding...
Brands as Media Companies: Why Every Brand Needs a Content Studio
Over the past decade, technology has transformed how brands communicate, create, and compete for attention. Our phones now double as high-quality video cameras, editing suites, music studios, and...
Social Media & Website Integration
A website is often the cornerstone of a business’s digital presence. It serves as a storefront, a marketing platform, an information hub, and in many cases, a direct...
The Rabbit Verses the Turtle: Social Media Marketing
As businesses adapt to the rapidly evolving digital landscape, the role of social media continues to grow in both importance and influence. Social platforms have quickly become central...
Social Media: Getting Started
As we enter this new digital decade, one thing is clear: social media is no longer just a trend—it’s a full-blown shift in how we communicate, connect, and...
Why Social Media?
It’s crucial to clarify from the outset that merely establishing a presence on Twitter, Facebook, or any other social media network, just for the sake of claiming your...
Custom Templates for PowerPoint and Keynote
In today’s marketing landscape, where first impressions are often made in the boardroom or on a screen, the quality of your presentation materials matters more than ever. A custom...
Rediscover Your Brand Episode #3
This is Rediscover Your Brand Episode #3 transcription reference. Title: “Combining Web and Print” Welcome to the REDISCOVER YOUR BRAND podcast. My name is Jason McCoy, I’m going...
Mobile Friendly Web Design
Mobile friendly web design begins with a good knowledge of handheld devices. Many people already switched from featured phones to smartphones. According to some respective research organizations mobile...
Corporate Identity Design
Having a good image is the most important thing in today’s aggressive and competitive corporate market. It will show your values and gain the trust of your users....
Package Design for Your Product
Anytime that you are marketing a retail product package design is the most important factor. People notice the package and if it is attractive, branding will soar. Having a...
Rediscover Your Brand™ Episode #2
This is Rediscover Your Brand Episode #2 transcription reference. Title: “Why It’s Important To Know The Main Purpose Of Your Website” To listen to the podcast please go to https://artversion.com/podcast/...
Rediscover Your Brand Episode #1
This is a Rediscover Your Brand Episode #1 transcription reference. Title: “Brand Consistency and Visual Branding tips” To listen to the podcast please go to https://artversion.com/podcast/ the first episode of...
The Importance of User Interface Design
For any business operating online, the functionality and usability of its website are crucial. A well-designed site doesn’t just look good—it works effortlessly. At the heart of that...
Web Design Strategy: Building Strategic Brand Experiences Online
As more of life and business shifts into the digital space, a company’s website has evolved far beyond being just a virtual storefront, it has become the core experience of...
Rediscover Your Brand Podcast
Starting in June 2011, we’re excited to announce the launch of our brand-new podcast: Rediscover Your Brand™, an audio series dedicated to helping companies, entrepreneurs, and creative professionals take a...