eCommerce Web Design: Create an Storefront
Entering the world of eCommerce brings a lot of exciting opportunity, but also a few critical decisions—especially when it comes to web design. When you open an online...
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Content Marketing for Small Businesses
Site Creator recently released findings from their first annual Small Business Usage Study, and the results are clear: content marketing is no longer optional—it’s essential. Here are a few...
5 Important Questions to Ask When Working on a Website
The process that goes into creating a website can be very organic and alive. Certain web design elements might seem right at the beginning of a project that...
Why it’s Important to Know The Main Purpose of Your Website
Identifying the Core Objective of Your Website When embarking on the journey of creating or revamping a website, a pivotal decision awaits: determining the website’s primary purpose. This...
The Secret to Website Readability
The success of a website depends on many factors—visual design, usability, speed—but one often-overlooked detail can make or break the experience: readability. While it’s easy to get caught up...
How to Merge Your Marketing and Sales with Your Website
When it comes to promoting a business, your website is only one part of the marketing equation. Many companies have a rich archive of sales tools—PowerPoint presentations, brochures,...
How to Promote Your New Website
Having a new website designed or updating an old one is a very exciting time for your company! Yet many companies launch their new sites without any grand...
Why an Annual Website Upgrade is Important
At the beginning of every year ArtVersion upgrades our website design. We’re hoping to roll out our new website in the next month or so. Over the past...
Design Elements to Add to a Company Blog
If one of your New Year’s resolutions is to add a blog to your company website, you’re on the right track. A well-executed blog not only supports your...
Consider Putting an eBook on Your Website
One of the most effective lead generation tools in digital marketing is surprisingly simple: the eBook. Offering a downloadable eBook on your website can turn passive visitors into...
The Important Elements of a Website
Designing a good website is about more than picking a color scheme and slapping on a header. The truly great websites have a few elements that need to...
Top Website Marketing Trends for 2011
You knew this was coming. How could we let January pass without sharing our predictions for what’s ahead in the world of website marketing? As businesses gear up...
The Benefits of a Minimalist Website Design
Minimalist website design isn’t for every company or industry, but when it aligns with a brand’s goals and audience, it can offer powerful advantages. The minimalist approach has...
Print is Not Dead
In the age of digital-first everything, it’s easy to assume that print has lost its relevance. Web marketing dominates today’s conversations—and for good reason. A well-designed website and...
How Design Can Shape a Business
Graphic design is one of the most important aspects to any business. The ability to sell products and convey a message visually gives companies a creative edge over...
How to Market a Website
Most businesses view their website as a marketing tool to promote their business. A good site is a strong marketing tool. It disseminates information, allows visitors to get...
Using Photography to Stand Out from the Crowd
In a world saturated with templated visuals and overused stock imagery, custom photography has become one of the most powerful ways a business can differentiate itself. While stock...
New Year, New Logo?
As the new year approaches, it’s the perfect time for companies to reassess their branding and take stock of what’s working, and what could use a refresh. One...
How to Keep Visitors on Your Site
Keeping visitors on a website is the ultimate goal of any website owner. After all, it can be disheartening to look at Google Analytics and see you had...
Website Redesign
As the digital landscape continuously evolves, many businesses are contemplating a much-needed website redesign. With the dawn of a new year on the horizon, it’s the perfect time...
4 Questions to Ask Your Web Designer
Hiring someone to build and design a website is not an easy task. A website is very important to a business and can feel very personal to the...
First Impressions Matter
When designing a website, always consider the first impression you want to impart on your visitors. A good first impression will increase the chances that your visitor will...
The Power of Website Interactivity
One of the most effective ways to keep users engaged on your website is to make it interactive. Today’s users expect more than static images and basic text—they...
Website Headers: The “Face” of a Site
The header is arguably one of the most important components of a website. Often described as the “face” of your site, it’s the very first thing visitors notice—and...
Designing Websites with Color in Mind
Color is one of the most powerful elements in web design. It influences how users feel, what they remember, and whether they choose to engage. From first impressions...