Branding and Consistency
The Foundation of a Strong Brand Identity At ArtVersion, we often meet clients who are ready to reimagine their brand—whether it’s through a new logo, an updated color...
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YouTube & Website Commercials
One of the most underrated and underused social media platforms for corporations, small businesses and personal brands is youtube. People love consuming content on youtube whether it’s just...
Website Navigation: Why Simplicity and Redundancy Are Key
Effective website navigation is one of the most important pillars of a positive user experience. In web design, simplicity isn’t just a design trend—it’s a proven best practice....
The Importance Of Custom Icon Design
Custom Icon design is often overlooked when considering your website. Creating a unique user experience with eye-catching custom icons is a great way to hook your user’s attention...
Corporate Website Design Trends
Your corporate website is the face of your business online. Companies are starting to realize that their web layout is as important to their brand voice or company...
Mobile, Mobile, and More Mobile: Is Your Business Ready?
The rise of mobile web browsing is no longer a prediction—it’s an undeniable reality. Any business, brand, or organization that isn’t prioritizing mobile in their digital strategy is...
Brand Voice & Social Media: Building Integrity Across Platforms
Social media has established itself as a critical arena for modern marketing, enabling organizations to reach, engage, and influence audiences at an unprecedented scale. As more companies step...
Responsive Web Design
Responsive web design is crucial in today’s digital landscape where device types and screen sizes are ever-increasing. ArtVersion highlights the benefits of responsive design, including improved user experience,...
6 Reasons Why You Should Avoid Flash Sites
As a digital strategist, I’ve never been a fan of Flash websites—even when they were at the height of their popularity. The problems were always obvious: slow load...
Quick Glance: Setting Up a Corporate Blog
A corporate blog is now a fundamental tool for driving measurable growth, visibility, and thought leadership in the digital landscape. Companies that publish consistently through their own platforms...
Letterpress Printing Is Back—And Better Than Ever
It’s rare for a centuries-old technology to feel fresh again, but letterpress printing is enjoying a real renaissance. First developed by Johannes Gutenberg in the 1440s, the letterpress...
Why It’s Time to Go Back to Plain Text Newsletters
In the last few years, it’s easy to get swept up in the noise and flash of social media. Instagram, Facebook, and Twitter seem to dominate every conversation...
Packaging Design: Your Brand’s Last Line of Defense
This week, we’re diving into a topic that’s easy to underestimate but impossible to ignore—packaging design. More than just a box or a label, packaging is the final...
Brands Will Become Media Properties: Why Content is Now a Core Business Asset
The idea that “brands will become media properties” is more than just a prediction—it’s a reality that’s shaping how organizations connect with audiences in the digital age. Over...
Marketers are the New Publishers
It’s a scene most of us know all too well. The morning commute isn’t filled with the rustle of newspapers anymore—it’s the glow of smartphones and the steady...
What are microsites, and why should I use them?
What are microsites, and why should I use them? Simply put, a microsite is a mini Web site created for a specific audience with a single purpose. It...
Brand Voice
As businesses strive to connect with their audiences in meaningful ways, the way a brand communicates – its tone, language, and character – plays a pivotal role in...
Listening is More Important Than Talking on Social Networks
In the era of digital communication, the art of listening has become paramount, especially on social networks. This week, I feel compelled to address a recurring theme in...
Twitter vs. LinkedIn: Why Listening and Engaging Sets Twitter Apart
In our last post, we laid out the differences between Twitter and LinkedIn for professional networking. While LinkedIn undoubtedly has its merits as a business platform, I argued...
Twitter vs Linkedin: The Board Room vs. The Bar
Where should professionals be focusing their online networking efforts – the corporate haven of LinkedIn or the casual sphere of Twitter? A question that many grapple with in...
e-Commerce Websites: The Art and Science of Online Store Design
As of November 2011, e-commerce was already proving resilient—even thriving—despite the financial turbulence and economic challenges facing businesses worldwide. The steady rise of online purchasing shows no sign...
Brand Positioning Checklist
Brand positioning is a strategic approach businesses use to establish a unique image or identity within their target market. It’s about differentiating a brand from its competitors by...
10 Principles We Follow When Designing User Interfaces
If you’ve ever sat in on a web design kickoff meeting, you know there’s always a moment when “user interface design” comes up and someone looks a bit...
10 Questions to ask yourself when Designing a Company Logo
Not long ago, we wrapped up a logo project for 2nd Street Bistro, an organic direct-to-market restaurant in Highland Park, IL. Sitting with the team after presenting the...
Questions to Ask Yourself Before Redesigning Your Website
Having a robust online presence is an essential component of any successful business strategy. Your website is your company’s digital storefront, representing your brand to potential clients and...