All posts tagged: Brand

Digital Authenticity: Building the Ideal Brand Voice Through Web Design

Brand culture embodies the core value of what a company offers and what they stand behind – so it’s critical that the digital persona reflect this accurately. One of the most powerful branding tools to express this point of view is through web design. It’s these channels that drive us to connect with a brand – if we choose to engage, and ultimately make a conversion. Trust reigns supreme in the digital environment – and at the end of the day, it all depends on the users view of the brand. For web designers, content strategists and marketers, this presents a true challenge: How can we ensure an authentic user experience unless we are completely immersed in the brand being represented? What truly makes an organization stand out is when their brand is relatable. Once that style permeates into a company’s design process, it connects the brand to a unique…

6 months, 9 days ago

Successfully Launching a New Product Into a Crowded Marketplace

It’s official, half of the year is behind us – and fourth quarter is around the corner. For many companies, this is the ‘bread and butter’ of their financial goals and can make or break a year. Having a great product is only half the battle, launching a product that will be profitable and even disrupt the market – requires a great deal of planning, strategy and hands-on effort. Once upon a time, a company could launch a product by simply attending an industry specific trade show or hiring a PR company – all in one shot. While those outlets remain critical elements in a launch strategy, a myriad of platforms now exist that reflect the shifting market and rise in technology. In order to implement a launch that will truly make an impact – several alternate methods must also be tapped. Create Anticipation Don’t wait until the product is…

2 years, 5 months ago

Experience Is Everything

Experience can take many forms. Experience is all around us. Experience is the product. Experience is the best teacher. Experience is everything. Whether its conscious or fades into the background, an experience is the totality of many parts coming together to create a perception that is sensory, informational, useful and observational. We learn from experiences, and gain experience. Meaning, once we experience something, we are knowledgeable on the topic and able to form studied opinion, and if positive – returning with the knowledge to navigate it again. Taking into consideration the all encompassing nature of an experience, its no wonder that multiple types of experience strategies have taken hold in the digital environment. Its one thing to create an in person experience that can be controlled, but quite another to take a user down a path that truly reflects the brand or organization it represents without seeing the user in the flesh. A…

2 years, 8 months ago

Content Strategies

An organization’s livelihood is comprised of how much information they are willing to present to their target audiences. Throughout all the campaigns and programs your organization has executed, have you ever noticed that you just were not fully connecting with your target audience as much as you would like to? Creating effective content for not only your website, but your social sites and print materials as well is becoming crucial for an organization’s livelihood. Establishing content for your target audience that reflects your brand may sound like a difficult task to overcome. Many organizations just forget about their main purpose and push through information that their target audiences are looking for. Every organization should believe in the ideas established in their content. Finding that perfect medium of reflecting your organization’s brand while presenting materials, that audience are looking, can actually be a pretty simple process. Once you find out exactly…

6 years, 2 months ago