All posts tagged: Design

Wireframing and the UI/UX Design Process

When kicking off a web design project, it’s no secret that clients would like to get to the design phase as quickly as possible. Even if there is a clear understanding of the project being user experience centered, everyone wants to see color and content, both visual and contextual as soon as they can. Providing a high-level view of what a site will look like, this lo-fi versioning of a website gives a ‘black and white’ skeletal representation of what the mapping (both navigation and content based) of how the site will ultimately function for the user. It’s important to understand that the wireframe process is an integral step in paving the ideal pathway for the user and determining how the site’s main navigation will function. Much of the entire design process, and particularly in the initial phase – the project requires the ability to clearly communicate message and collaborate…

1 year, 2 months ago

VERSIONS™ Collective Manifesto Is Here

Versions Collective, the ArtVersion design collaborative, has released volume 1.03 of their publication discussing the design process its and relation to technology, the VERSIONS™ Collective Manifesto. In the book, the creative think-tank explores how the experience of both print and digital design has evolved and what the current landscape looks like. Ignited by a simple conversation at ArtVersion’s Chicago office, the VERSIONS™ Collective Manifesto publication was imagined as springboard to gain a deeper understanding of core design values in relation to the agile movement of technology. In the VERSIONS™ Manifesto, the collective discusses how the evolution of digital technology has shaped design and how users have responded. Reviewing traditional design processes with emerging innovations, the VERSIONS™ Collective Manifesto repositions the critical relationship between digital and analog. Principal creative director and founder of ArtVersion Interactive, Goran Paunovic, discusses the birth and catalyst behind the project – “Our goal was to express our point of view…

1 year, 8 months ago

Interaction Design: Connecting The Elements

In the rapidly and constantly changing landscape of both graphic and web design, Interaction Design is a continual evolution to connect the parts to create a system that is ideal for the user. In many ways, in the hierarchy of digital design, Interaction Design is the conduit and sum of all the parts. In breaking down the elements – whether text or imagery, Interaction Design creates a pathway to engagement through actions such as clicks, taps, swipes and signups that truly make the experience interactive. When applying interaction design to a project, designers must be keenly aware of touchpoints in the design that will trigger a response from the target user. Here, leveraging these emotions, the right calls to action can be implemented for heightened conversion. By looking closely at the human and digital connection, interaction design can optimize the flow of process by a user making apps and sites more user-friendly. The…

1 year, 9 months ago

Positioning Your Annual Report as A Marketing Tool

With the beginning of the year, many companies, organizations and non-profits are gathering information for their annual report. For many, it’s become a task that is done with little changes and thus, little excitement. Contrary to popular belief, this necessary tool doesn’t have to be such a mundane pursuit. The benefits of the annual report are far reaching, and the organizations that require them know their value. While many boards and stakeholders do require this yearly snapshot, some organizations and companies have realized the marketing value of an annual report and choose to report their accomplishments through the report as an elective. For any group, whether seasoned or new to the annual report, it’s important to understand clear objectives of the report and why it is being published. Determining who the report will be distributed to and what goals need to be met to determine the ROI are critical places…

1 year, 9 months ago

3 Roles that Your Web Design Plays in Your Digital Marketing

Is your web design fulfill its role in your digital marketing? If you’re like many marketers, you may be wondering about the meaning behind this question. While you may see web design as mainly having a presented oriented purpose, it has many roles in digital marketing. Here are a few examples to help you understand why different designs are needed for different purposes. 1. Content Consumption and Proliferation While the quality of your content and the copy used to capture the user’s attention has the biggest impact on whether your content is consumed or shared, the design is also important. Proper formatting, site layout, share buttons and your font all have a role in how users interact with your content. For example, did you know that simply changing your font style and size can increase readability drastically? This can especially be impactful if you have a responsive site and you…

1 year, 9 months ago

Is Ambiguity Really Bad When It Comes to Creative Work?

When it comes to working with a creative agency the premise is that the agency should know exactly how to proceed with the project. But if you look at it clearly, all projects are different and all brands/companies require a unique approach. Sometimes it just comes down to a situation where not everything can be meticulously planned and crafted. But is this kind of ambiguity necessarily a bad thing? Not exactly. Ambiguity means not knowing how everything should come together. It doesn’t mean that the agency will be stuck without any way to proceed. If you know the creative agency has a track record of having produced great results for their clients, then you’re probably in good hands. It just comes down to you embracing ambiguity if the agency can embrace it. With embracing ambiguity comes the ability to embrace all kinds of possibilities. Because both you as the client…

2 years, 1 month ago

5 Things You Can Do to Jumpstart a Corporate Brand Refresh

Does your corporate brand image need a change? Is your visual presentation out of date or do you need to change your position in the marketplace? If so, a corporate brand refresh may be in order. However, undergoing such a project is no small task. It will require an extensive strategy session, multiple design projects, and countless iterations. If you feel that you need a change now, it might be a more practical decision to make some quick immediate changes to feel it out. Here are five things that you can do for a quick jumpstart. 1. Come up with a new logo The most obvious thing to do start your corporate brand refresh is to come up with a new logo. Many business owners take this opportunity to come up with an entirely new logo. However, doing this may actually hurt you more than help you. The reason why…

2 years, 5 months ago

Driven By Design: The Brand Refresh

We exist in a design driven culture. More specifically, consumers are driven to engage with businesses and brands who focus attention and importance on design as a first line of engagement. This is with good reason as a design-driven approach to branding and user experience can a create lasting and positive impact, even making or breaking a conversion strategy. From health care to finance to tech, it’s clear that the culture of continual design innovation is expected, and along with the investment there is, indeed, a payoff. Ensuring that an organization can stay ahead of the game with up-to-the-minute, outstanding brand experiences will be critical to drawing the right consumers and ultimately – thriving in the marketplace. For these aesthetically minded companies, it’s not only the aspects (logo, letterhead, website) of a brand that are masterfully crafted – the entire experience is designed from content to packaging, ideally creating a consistent and impactful product…

2 years, 6 months ago

Delivering Your Best Work Through Collaboration

When most companies need branding work, the first thing they think about is finding the right designer for the job. A great designer is definitely capable of creating a solid design but cannot do all the heavy lifting with regard to strategy and planning. Creating an award winning design or campaign is a team effort. There are many parts of developing a brand that most people aren’t aware of, especially if the goal is to create an outstanding final product. This is where the benefit of working with a creative agency comes in. In branding and marketing strategy – as with many other industries – collaborative efforts typically have far better results than projects handled by only one person. Though collaboration has turned into a service based cultural buzzword seen all over the place (a little like innovation), its an elusive achievement that many don’t fully understand. The agency or team must be nimble…

2 years, 7 months ago

Driving Business Growth Through Good Design

We exist in a design driven culture. It’s a catchprase that exists much like innovation culture. Both exist in delivering the elements that have become prerequisites in doing business today. It’s not only the aspects (logo, letterhead, website) of a brand that are masterfully crafted – the entire experience is designed from content to packaging, ideally creating a consistent and impactful product from A to Z. A design-driven approach to branding and user experience can a create lasting and positive impact, even making or breaking a conversion strategy. Through powerful and targeted design, a message can deliver more meaning to the audience, turning the users into brand advocates and ultimately rewarding the brand with longevity and the holy grail of a thriving business: the reference. ArtVersion founder and creative director Goran Paunovic recently discussed a design driven strategy with regard to branding that encompasses a total approach to a designed experience: “The whole…

2 years, 7 months ago