Web Typography: Does Font Choice Really Matter?

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Strong visual design demands attention. In web design, this means that the visual elements need to be organized intentionally to promote user engagement. In order to craft a compelling composition for a website, there are a lot of details to consider including the layout, colors, web typography, and of course the content itself. Although some elements may seem like purely aesthetic decisions, they all work together to impact the overall user experience. When it comes to web typography, the…


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Design Superior Digital Products Using the Laws of UX

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In user experience (UX) design, we examine how the user interacts with a digital product in terms of its usability, accessibility, and desirability. To that end, designers need to be able to anticipate the user's needs and expectations. By using the laws of UX, designers can develop a deeper understanding of user behaviors and create more meaningful products. Backed by various psychological principles and studies, a set of laws have been established in user experience design which can be…


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Design Strategies to Erase Cognitive Friction

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Make no mistake that fluid, unified web design is an irreplaceable factor in the “big picture” of brand strategies for conversion and retention. There’s a ton of noise out there. Ambitious, emerging brands across a wide range of categories are saturating the marketplace like crazy. It’s no surprise that it takes more than a few impressions for people to remember a brand. The reality is that, for online audiences, marketing messaging, promotional information and other mission-laden content…


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Establishing User Touchpoints to Optimize Interactions

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The key to user-centered design, as the name suggests, lies in fundamentally understanding the user. Acknowledging their goals by anticipating the user touchpoints within the design can pave the way to achieving unparalleled user experience (UX). Mapping the user journey is crucial to optimizing interactions and improving UX design. It encourages designers to be mindful of user pathways as they outline the ideal layout and structure of the website. However, representing the entirety of the…


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UX Design: Where to Get Started

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 Every design projects requires a thought out process, particularly in the beginning stages. This isn't any different for UX design. Whether you are working on an app or web site, you'll want to create a strong foundation which will lead to an outstanding user experience. Without a strong foundation, you'll find yourself jumping from one small detail to another. A lot of time, energy, and money will be wasted as a result. So the question is: where do you get started?  Start with…


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UI Design and UX Design – Working Together As One

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 When it comes to designing a website, digital product, interface, or app, it's important focus on the UX design as well as the UI design. Often the UI gets more attention because it's clearly visible to the designer. However, the UI is only one part of the overall user experience (UX) design process. So how do you go about making sure that both designs work together as one?  Begin the Design with UI but Understand the Greater Goal  At the end of the day the user experience…


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From Concept to Launch: Authentically Reflecting Brand Vision Through Web Design and Development

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Now more than ever, website design is usually the first connection a user makes with a brand. So its fitting that an increasing number of businesses are seeking to create an online experience that authentically reflects their perspective and offering. From strategy to launch, with so many elements required to create the ideal user experience, site owners can feel overwhelmed with the idea of engaging in a new or refreshed website design process. The good news is, with some planning, phase work…


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ArtVersion Named Top User Experience Design Agency in Chicago

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The Manifest has released their February 2019 report reflecting the Top 25 User Experience (UX) agencies in Chicago, with ArtVersion recognized at the top of the list as the number one agency for outstanding comprehensive work in user experience (UX), consecutively in 2018 and 2019. Clients of ArtVersion state; “I feel like they’re almost a member of our family. They’ve been great over the years, and I was actually able to work with ArtVersion remotely for the first several years. To me, being…


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Designing Web Sites For Corporations, Brands, Startups and Small Business

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When strategizing for a web design project, it’s important to make a distinction between small business, and corporate approach. Small businesses, startups, brands and corporations all have different needs and goals for their websites user experience. To understand this on a deeper level, you have to explore the reasons why. Small Businesses Market on Fewer Channels Small businesses may only need to focus on a few channels such as social media, email, and website, perhaps also a blog.…


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A Plan to Launch: Strategic Mobile App Design

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A great idea, enthusiastic innovators, a solid development team, and a great UI design. It may seem simple to gather the core elements of a winning mobile app, however, the result is only as good as the makers behind it. A creative and strategic team must ideate and collaborate from concept to launch in order to deliver the most optimal user experience possible. With that first-of-its-kind idea in place, the journey and design are the next most important factors at hand. Sticking to a set of…


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