The Relationship Between Storytelling and UX Design
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The goal of UX design is to create meaningful products that are relevant to users, and storytelling is one tool that can achieve that. Throughout our daily lives, we are presented with an influx of stories. Many of which we are not even aware of. You may not read or watch television every day, but you experience some form of storytelling on a daily basis. Whether it comes from an ad on social media or from talking to one of your friends, you are experiencing stories. There’s a…
Technological Innovation: Bringing UX Back To Our Senses
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In 2021, delivering superior user experience depends on a combination of creative thinking and researched intuition on technological innovation. It would behoove user experience (UX) designers to understand the implementations and limitations of progressive design trends in augmented reality, virtual reality, and every reality in between. But understanding what’s happening, or what’s going to happen can’t be quantified with robust quality in the mind of a designer unless they…
Defining User Personas: Why It Matters
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In the pursuit of exceptional UX design, user personas are an important piece of the puzzle that designers can’t afford to overlook. In order to design ideal solutions that lead to more user-friendly products, it shouldn’t come as a surprise that the first step is to research your brand's specific users. There’s no way you’ll be able to successfully design a product without understanding your users. You’d essentially be taking a shot in the dark, hoping that your design will resonate.…
Designing Web Sites For Corporations, Brands, Startups and Small Business
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When strategizing for a web design project, it’s important to make a distinction between small business, and corporate approach. Small businesses, startups, brands and corporations all have different needs and goals for their websites user experience. To understand this on a deeper level, you have to explore the reasons why. Small Businesses Market on Fewer Channels Small businesses may only need to focus on a few channels such as social media, email, and website, perhaps also a blog.…
Web Typography: Does Font Choice Really Matter?
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Strong visual design demands attention. In web design, this means that the visual elements need to be organized intentionally to promote user engagement. In order to craft a compelling composition for a website, there are a lot of details to consider including the layout, colors, web typography, and of course the content itself. Although some elements may seem like purely aesthetic decisions, they all work together to impact the overall user experience. When it comes to web typography, the…
Design Superior Digital Products Using the Laws of UX
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In user experience (UX) design, we examine how the user interacts with a digital product in terms of its usability, accessibility, and desirability. To that end, designers need to be able to anticipate the user's needs and expectations. By using the laws of UX, designers can develop a deeper understanding of user behaviors and create more meaningful products. Backed by various psychological principles and studies, a set of laws have been established in user experience design which can be…
Establishing User Touchpoints to Optimize Interactions
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The key to user-centered design, as the name suggests, lies in fundamentally understanding the user. Acknowledging their goals by anticipating the user touchpoints within the design can pave the way to achieving unparalleled user experience (UX). Mapping the user journey is crucial to optimizing interactions and improving UX design. It encourages designers to be mindful of user pathways as they outline the ideal layout and structure of the website. However, representing the entirety of the…
UX Design: Where to Get Started
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Every design projects requires a thought out process, particularly in the beginning stages. This isn't any different for UX design. Whether you are working on an app or web site, you'll want to create a strong foundation which will lead to an outstanding user experience. Without a strong foundation, you'll find yourself jumping from one small detail to another. A lot of time, energy, and money will be wasted as a result. So the question is: where do you get started? Start with…
UI Design and UX Design – Working Together As One
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When it comes to designing a website, digital product, interface, or app, it's important focus on the UX design as well as the UI design. Often the UI gets more attention because it's clearly visible to the designer. However, the UI is only one part of the overall user experience (UX) design process. So how do you go about making sure that both designs work together as one? Begin the Design with UI but Understand the Greater Goal At the end of the day the user experience…
From Concept to Launch: Authentically Reflecting Brand Vision Through Web Design and Development
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Now more than ever, website design is usually the first connection a user makes with a brand. So its fitting that an increasing number of businesses are seeking to create an online experience that authentically reflects their perspective and offering. From strategy to launch, with so many elements required to create the ideal user experience, site owners can feel overwhelmed with the idea of engaging in a new or refreshed website design process. The good news is, with some planning, phase work…
