User-Centered Design: Prioritizing User Experience
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In a digital environment moving toward more personalized experiences, there are unfortunately still some websites that prioritize its own objectives over a user-centered design. These sites mistakenly begin designing their site before considering how users will interact with it. A user-focused approach, on the other hand, employs the exact opposite strategy. This way of thinking recognizes the need to think about the end user right from the beginning. In user-centered design, the website…
Embracing A Mobile-First Design Approach
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For many people, their mobile device is considered a necessity. In fact, most people don't leave their house without it. Since most of us have our phones on us at all times, it makes sense that we also use them when going online. As mobile usage continues to increase around the world, embracing a mobile-first design can be a highly effective strategy for your website. What is Mobile-First Design? Contrary to popular belief, a mobile-first approach is not the same as responsive design.…
UI Design and UX Design – Working Together As One
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When it comes to designing a website, digital product, interface, or app, it's important focus on the UX design as well as the UI design. Often the UI gets more attention because it's clearly visible to the designer. However, the UI is only one part of the overall user experience (UX) design process. So how do you go about making sure that both designs work together as one? Begin the Design with UI but Understand the Greater Goal At the end of the day the user experience…
From Concept to Launch: Authentically Reflecting Brand Vision Through Web Design and Development
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Now more than ever, website design is usually the first connection a user makes with a brand. So its fitting that an increasing number of businesses are seeking to create an online experience that authentically reflects their perspective and offering. From strategy to launch, with so many elements required to create the ideal user experience, site owners can feel overwhelmed with the idea of engaging in a new or refreshed website design process. The good news is, with some planning, phase work…
A Tailored Approach: Personalization and Customization in UX Design
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In the realm of user experience, customization has long been the gold standard that users have come to expect in their interactions. Increasingly, those customized experiences are being tasked to take a step further into a more personalized product. This shift is driven by the need to offer the most tailored experience that expressly serves the need of the targeted user set, and further - can become a different experience for each individual user based on dialing in their own settings. The…
Responsive Web Design – The Hype is Justified!
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Imagine - you walk into an office building and the walls are bare, the hallways are difficult to navigate, and the message of the company isn’t clear or is extremely complicated to decipher. As a customer, your immediate reaction is to turn on your heel and walk right out. Investing energy and time just to figure out what the company stands for will exhaust your audience and can lose your business countless leads and resources. Approach your website and brand design the same way that you…
Design Can’t Fix Bad Content
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Content is vital to designing the foundation for a which a brand can begin to be followed and trusted. It’s why people come to websites in the first place and really the only reason why they might ever return. A truly effective content strategy shares information with consumers to help them improve their lives. It’s become increasingly clear that content is the cement that helps build an organization’s infrastructure and keeps the house from falling down. Brands, bloggers and businesses are…
