Content Development: How To Overcome The Most Common Challenges

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“Content is King.” Bill Gates coined this adage back in 1996, and it still rings true today. Content has the potential to drive traffic to your business, generate more leads, and improve your overall conversion rates. But that doesn’t mean that creating it is easy. Considering the over-saturation of content available online in our digital world, content development faces more challenges than ever before.  In order to be truly effective, everything you produce needs to be relevant and…


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How To Optimize Your Digital Campaigns Using Performance Metrics

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Effective marketing comes down to finding ways to connect with your audience in a way that’s most convenient to them. It’s about meeting them where they’re at. In this day and age, that means taking your marketing campaigns to online channels. When developing your strategy, it’s important to track certain metrics to measure the overall effectiveness of your digital campaigns. Sure, you could push out digital ads or engage in digital outreach all day and simply hope for the best. But it would…


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Building a Successful Brand Identity in 2021

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What makes a brand successful?  Years ago, a brand may have found success using traditional marketing and advertising tactics. But with the ever-advancing technology of today, there's a bit more to it. Businesses need to create a strong brand identity in order to stay relevant and be successful in the long-run. If you are at all familiar with branding, you’ll understand that there’s more to it than just having a memorable name and logo. While those are undeniably important components…


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The Benefits of WordPress as Your Open Source CMS

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It goes without saying that your website is one of your most powerful assets as a brand. In a world dominated by the Internet and digital media, you need more than just a simple website. It is essential that you have an open source CMS solution that allows your brand to maintain a reliable presence online over time.  To that end, one of the most important decisions you can make in regard to your website is selecting the appropriate content management system (CMS) for your business.…


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Digital Strategy: How to Strengthen Your Presence Online

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We are living in a digitally-driven world. As society moves further into this digital space, brands are compelled to follow its lead and boost their presence online. A comprehensive digital strategy seeks to optimize all the potential touchpoints with the brand throughout the customer journey online. These various components, when executed effectively, work in conjunction with one another to help shape consumer perceptions and strengthen the brand. 1. Mobile-Friendly Website Above all…


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Brand Experience is All-Inclusive

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It's easy to get immersed in the digital aspect of a brand experience with measurable ROI and supporting interactive elements, but creating a total brand experience goes far beyond virtual. Successful brand strategy and campaign development encompass touchpoints that expand to all aspects of a user's relationship with a company or brand. From the first point of contact to conversion all the way to customer retention strategies - brands must leverage all platforms possible to guide the…


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