The Benefits of WordPress as Your Open Source CMS

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It goes without saying that your website is one of your most powerful assets as a brand. In a world dominated by the Internet and digital media, you need more than just a simple website. It is essential that you have an open source CMS solution that allows your brand to maintain a reliable presence online over time.  To that end, one of the most important decisions you can make in regard to your website is selecting the appropriate content management system (CMS) for your business.…


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Digital Strategy: How to Strengthen Your Presence Online

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We are living in a digitally-driven world. As society moves further into this digital space, brands are compelled to follow its lead and boost their presence online. A comprehensive digital strategy seeks to optimize all the potential touchpoints with the brand throughout the customer journey online. These various components, when executed effectively, work in conjunction with one another to help shape consumer perceptions and strengthen the brand. 1. Mobile-Friendly Website Above all…


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Brand Experience is All-Inclusive

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It's easy to get immersed in the digital aspect of a brand experience with measurable ROI and supporting interactive elements, but creating a total brand experience goes far beyond virtual. Successful brand strategy and campaign development encompass touchpoints that expand to all aspects of a user's relationship with a company or brand. From the first point of contact to conversion all the way to customer retention strategies - brands must leverage all platforms possible to guide the…


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