The Future of Brand Building: Trends To Watch
What’s the best way to approach trends in branding? Well, when it comes to building a brand, trends aren’t something to be ignored. Trends exist because they prove...
Branding - Page 2
Effective branding alongside strong brand design results in higher recognition, awareness and brand loyalty. The effectiveness of branding is determined by how accurately the customer perceives the brand’s intended message through visual and written communication creating a brand value or experience. The power of brands to communicate with emotional user impact and the ability to attract attention directly correlates to branding efforts followed by the brand promise.
Experiential E-Commerce: The Future for Companies and Consumers
It is no secret that a majority, if not all, companies and brands have made their presence known in the digital marketplace. Yet, with the influx of online...
Maintaining a Fluid Creative Process Throughout the Lifecycle of A Project
When living and working in such a digitally and technologically connected culture, it’s way too easy to sit behind a screen and think that you are getting all...
Creative Process: Design is Iterative
Working together takes a certain amount of empathy and curiosity – which aren’t always the easiest qualities to tap into at a moment’s notice. They are, however, invaluable...
5 Tips for Concepting and Delivering Powerful Branding
The award-winning design team at ArtVersion is no stranger to tackling both new brand launches and brand refreshes. Working with a global client roster has taught our collaborative group...
Logo Design and Brand Standard Fundamentals
Logo design is the bedrock of successful branding, so shortcuts are not an option. The process of designing the identity of a brand is essentially laying the groundwork for a...
The Cornerstone of Web Design: Building Blocks for Brand Authenticity and Trust
In a traditional setting, without the vast spaces that a digital environment allows, authenticity and trust were more of a tangible quality that customers or clients could see...
Take Note: Web Design Trends To Watch
It’s an essential part of staying competitive in the current market – keeping up to date with trends. Regardless of industry, any company, brand or organization who is...
What’s Next: Web Design Trends
For years, minimalism in web design has reigned popularity. Whether for usability, user experience, or design aesthetics reasons, a simplistic approach to the site design is recognizable and appealing and expected...
Brand. Market. Advertise.
It’s no secret that the world of technology has firmed up the need for businesses to hit the ground running in branding, marketing, and advertising. Though it may...
Building a Successful Brand Identity in 2021
What makes a brand successful? Years ago, a brand may have found success using traditional marketing and advertising tactics. But with the ever-advancing technology of today, there’s a...
When Design Mojo Shapes Marketing Dimension
It’s a design world, and marketing is not only living in it but also thriving in it too. Make no mistake that human-centric design is soaring as an...
Building Your Brand Narrative: Find Your WHY
For brands, authentic and lasting success relies on a strong brand narrative. Since the beginning of time, storytelling has been leveraged as a powerful tool in human communication....
Engineering a Razor-Sharp UI/UX Strategy
It’s a blast from the past to conjure up memories about the wave of breakthroughs that characterized a technological awakening in the ‘90s and early-2000s. Picture those days...
Building Consistency For a Better Customer Experience
When it comes to web design, it’s easy to see the value in prioritizing experiences. Considering that lead generation and sales are major objectives, evaluating how users feel...
Driven By Design: The Brand Refresh
We exist in a design-driven culture. More specifically, consumers are driven to engage with businesses and brands that focus attention and importance on design as the first line...
Design’s Influence on Brilliant Fashion Strategy
With a crisp breeze circulating through the Windy City, summer is in the air. As 2020’s halftime rolls around, with brands again shining on full display, the seasonal...
Adopting an Agile Brand Strategy for Long-term Sustainability
It’s no secret that in our rapidly changing world, having a dynamic brand strategy is a must. Companies that prioritize an agile brand strategy are better prepared to...
Principles of Compelling User Interface (UI) Design
It’s difficult to imagine a time when society wasn’t glued to a screen. The breakthrough of computers, engineered by the familiar tech giants of today (Apple and IBM),...
Embracing the Art of Personalization
As a majority of the global population remains grounded in a home setting, observant (from at least six feet away) about the surrounding world from a distance, the...
Executing a Successful Brand Strategy
An effective brand — more than just a clever name and attractive logo — represents the very core of a business. Your brand defines your purpose and communicates...
2020’s Emerging Design Trends
Articulating ideas in a dynamic, powerful visual format is often a challenging journey for both creators and users. Whether it’s overcoming shorter attention spans of younger generations or...
Best Practices for Brand Strategy on Social Media
The year 2020 will mark sixteen years since the birth of Facebook, now totaled at approximately 2.4 billion users. 2020 will also indicate almost fifteen years since Twitter,...
How Brands Are Leveraging “Experience”
Embracing “experience” – and not just products or services – is the right philosophy to guide compelling branding and web design strategy.
Designing a Memorable Brand Identity
The Swoosh. The Golden Arches. Tony the Tiger. A brand’s identity is only as strong as the characteristics representing it. The world’s most successful brands are able to...