Branding

Effective branding alongside strong brand design results in higher recognition, awareness and brand loyalty. The effectiveness of branding is determined by how accurately the customer perceives the brand’s intended message through visual and written communication creating a brand value or experience. The power of brands to communicate with emotional user impact and the ability to attract attention directly correlates to branding efforts followed by the brand promise.

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Power of the Trio: Marketing, Branding, and Design

Marketing, branding, and design are the cornerstones of any successful business strategy. In the competitive landscape of today’s business world, standing out requires more than just a great...

AI 3D graphics.

Back to Basics with Keyword Implementation

Many intricate details go into a website design and UI/UX experience, and often, the smallest details can make a huge impact. From alt-tags and micro-copy to microinteractions, and...

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The Layers of Robust Digital Design

Navigating the labyrinth of digital design into a single, definitive characterization is a tricky feat. To calcify the enormity of digital design means capturing the cognitive and emotional...

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A Blueprint for Contextual Design

For brands, earning the attention of today’s consumers, particularly younger generations, is a daunting proposition that will continue to remain tricky as the world spins with more content...

Editorial publication spread pages.

Best Practices for Building a Brand Guide

Companies share their logos for marketing purposes all the time in hopes of getting more people to recognize and associate with their brand. To create brand love, there...

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Innovative UX Design is Incredibly Human

As technology and interfaces relentlessly advance into the future, the perception that the digital realm is overriding the world as we know isn’t hard to conclude. Many websites...

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Creating Stand-Out Visual Content

Like in the UI/UX design, where UI design can’t be independent of UX design to complete the overall goal, visual storytelling and content strategies, no matter how well...

Building Brand Ethos: Why Emotion Matters

When piecing apart a brand, the contours of its anatomy suggest that its ability to move with the moving market determines its vitality. Yet, with all its complexities,...