Strengthen Your Brand with Internal Enablement Strategies
When an audience becomes familiar with your brand, it enhances brand recognition and promotes growth within the industry. A crucial strategy for achieving this is brand enablement, which...
Branding
Effective branding alongside strong brand design results in higher recognition, awareness and brand loyalty. The effectiveness of branding is determined by how accurately the customer perceives the brand’s intended message through visual and written communication creating a brand value or experience. The power of brands to communicate with emotional user impact and the ability to attract attention directly correlates to branding efforts followed by the brand promise.
Brand Continuity Through Design Language In M&As
While there are many touchpoints and strategies that go into a merger and acquisitions (M&A) scenario, the preservation of a company’s legacy is important for many reasons, and...
Back to Basics with Keyword Implementation
Many intricate details go into a website design and UI/UX experience, and often, the smallest details can make a huge impact. From alt-tags and micro-copy to microinteractions, and...
Usability Heuristics for a Seamless, Accessible Experience
Web design is much more than what meets the eye. Outside of aesthetics and immersive features, a website and interface experience need to function properly, and when usability...
Tackling Product Dress Code Design with Your Agency
In the competitive landscape of products and brands, standing out is not just about the quality of what you offer but also about how it’s presented. The concept...
The Significance of Trademark Symbols
Within the design world, many trademarks make an appearance. From trademarks to service marks, and registration marks, the importance of each is significant, but what exactly do each...
How The eCommerce Evolution Can Strengthen Your Brand
In the face of an ever-evolving retail landscape, retailers must leverage the capabilities of digital transformation to address the constantly shifting needs and expectations of today’s consumers. The...
Contextual Design: The Heart of Visual Communication
In an era where images are instantaneous and ubiquitous, the role of contextual design in visual communication has never been more critical. It’s the difference between design that simply...
ArtVersion’s Commitment to Excellence in Design: A Reflection on Our Recent Online Design Awards Win
We are ecstatic to announce that ArtVersion has recently been honored with dual awards in the Q3 2023 Online Design Awards Competition. Winning the STUDIO/AGENCY WINNER title in Brand...
Make the Most Out of Stock Photography for Your Visual Story
Photography has the capability to tell a story, and many micro-stories within that larger one. Whether for marketing, branding, or design purposes, if photos feel inauthentic, your users take notice....
The Layers of Robust Digital Design
Navigating the labyrinth of digital design into a single, definitive characterization is a tricky feat. To calcify the enormity of digital design means capturing the cognitive and emotional...
An Introduction to Branding and Design Marketing
What is Branding? Branding design is the way a company chooses to visually present themselves to consumers. This is done through a variety of elements including logo, typography,...
Whitepapers in Focus: Aesthetics, Storytelling, and Marketing Prowess
Whitepapers are known for their depth of information and authoritative stance. But there’s another side to this valuable tool – the power of aesthetics, storytelling, and marketing acumen....
How to Shape a Distinct Brand Identity Through Powerful Narratives
The narrative of a company is the heart and soul of its brand. It creates a personality, an identity that distinguishes it from its competitors. It is the...
A Blueprint for Contextual Design
For brands, earning the attention of today’s consumers, particularly younger generations, is a daunting proposition that will continue to remain tricky as the world spins with more content...
Best Practices for Building a Brand Guide
Companies share their logos for marketing purposes all the time in hopes of getting more people to recognize and associate with their brand. To create brand love, there...
Finding Your Brand Voice: Why Tonality Matters
Have you ever answered the phone without looking at the caller ID and known who it was just from the way they spoke? The reason you knew was...
Innovative UX Design is Incredibly Human
As technology and interfaces relentlessly advance into the future, the perception that the digital realm is overriding the world as we know isn’t hard to conclude. Many websites...
User Personas: Getting to Know Your Brand Audience
Understanding Audiences and Creating Personas You might hear someone talk about user personas or what type of persona should be used for a target audience. You may not...
Microcopy: A Small Feature That Makes a Huge Impact
No matter how small, or minute a design element is, it can play an important role in the integrity of a design. From small graphical elements that add...
Game Changer: Finding A Brand’s Differentiator
As popular as it may be the old saying ‘ if you can’t beat them, join them’ is the exact opposite of what a brand should do to compete in the...
Creating Stand-Out Visual Content
Like in the UI/UX design, where UI design can’t be independent of UX design to complete the overall goal, visual storytelling and content strategies, no matter how well...
Building Brand Ethos: Why Emotion Matters
When piecing apart a brand, the contours of its anatomy suggest that its ability to move with the moving market determines its vitality. Yet, with all its complexities,...
Mohawk Paper: Sustainability at the Centerfold
Paper should never be mistaken for its fragility, for it attains the ability to be a powerful tool. From books and notes, to art, and a familiar asset...
Experiential E-Commerce: Elevating Experience and The User
The enormity of e-commerce continues to shift and mold into new and improved renditions of itself. The ability to shop online has become the primary way to consume...