Connecting Audience Dots with Personalized Content
Consumer trust isn't achieved without credibility. It’s imperative to take calculated steps when personalizing branded content for audiences.
Branding - Page 3
Effective branding alongside strong brand design results in higher recognition, awareness and brand loyalty. The effectiveness of branding is determined by how accurately the customer perceives the brand’s intended message through visual and written communication creating a brand value or experience. The power of brands to communicate with emotional user impact and the ability to attract attention directly correlates to branding efforts followed by the brand promise.
Brand Refresh for Fortune 500: When Do We Need to Rebrand?
As a Fortune 500 company, the decision to rebrand is a big decision. The rebranding will involve changing advertising and marketing campaigns for many channels. It’ll mean that...
UI and UX Design: Disciplines that Influence Strategy
UI (user interface) and UX (user experience) are industry tools that are utilized to develop design and product to work closely together to stimulate interaction between a user and...
A Design Consultancy: The ArtVersion Design Perspective
Developing from the design perspective activates impactful messaging from a brand. As a creative agency we work with a variety of clients to develop branding, graphic and web design...
Finding Your Fit: Selecting The Right Creative Agency For Your Business
Agency-client relationships are an exciting start of a creative and business collaboration together. Instead of viewing this relationship as short-term project-based engagement, view this relationship as a team...
A Plan to Rebrand: Refreshing a Brand to Increase Profit, Stay Relevant and Increase Visibility
For many businesses, time is almost always at a minimum and a rebrand isn’t always top of mind. However, refreshing a brand is not only necessary to stay...
Digital Authenticity: Building the Ideal Brand Voice Through Web Design
Brand culture embodies the core value of what a company offers and what they stand behind – so it’s critical that the digital persona reflect this accurately. One...
Scaling Up: Design that Achieves Business Goals
A single truth for businesses everywhere, whether it’s realized or not: is that every company is a brand and every business owner is a marketer. Many consider themselves...
Brand Centered Marketing: Imagery Affects Strategy
In marketing and advertising, whether print or digital, no element is arguably more essential than imagery. With roughly 80 percent of consumers more likely to read a piece...
Brand Experience is All-Inclusive
It’s easy to get immersed in the digital aspect of a brand experience with measurable ROI and supporting interactive elements, but creating a total brand experience goes far...
Right Now: Five Packaging Trends Driving Brand Growth
Packaging design trends provide us with direct insight into what consumers feel, what problems they need to solve and what is coming next. Today, it’s all about connection,...
Merging Marketing, Design and Sales Efforts Into An Aligning Digital Strategy
Today, standard business operations increasingly exist primarily on digital platforms, challenging users’ relationships and interactions with an organization. Vital to a successful business, these channels must be recognized,...
A Plan To Innovate: How Companies Can Benefit From Visual Branding
Breaking into any given market can feel like navigating blindfolded. You may have an excellent product or service, but if the positioning isn’t correct, there’s a fifty percent...
Elements to Look For When Deciding On an Outside Team for Marketing Collaboration
From startup to enterprise, there are a myriad of challenges in hiring the right creative team for any given project. Finding the right group of individuals to handle...
Marketing Strategy: Do You Need a Sub-Brand?
Whether in the early stages of brand building, or a well-known household brand – it’s possible that the use of a sub-brand could increase sales and market awareness...
5 Reasons to Consider a Microsite for Your Business
The use and benefits of a microsite can many times go under the radar when strategizing for marketing initiatives. In reality, they are a valuable tool in promoting...
Successfully Launching a New Product Into a Crowded Marketplace
It’s official, half of the year is behind us – and fourth quarter is around the corner. For many companies, this is the ‘bread and butter’ of their...
5 Creative Branding Strategies That Use Non Traditional Content
One of the best ways to use brand your company is through the use of content. A great piece of content that is marketed effectively will help bring...
Designing Digital Experiences in Fashion
Marketing and brand strategy for fashion, lifestyle and luxury brands has now clearly shifted to a predominantly digital experience that goes far beyond an online purchase. To grow brand...
Reinventing Retail: Tapping Into Experiential Ecommerce
At one point in time, online purchasing was seen as simply a cheaper and more convenient source for goods and services than buying in-store. With the growth of...
White Papers: A Marketing Tool for Greater Visibility
Designed to educate the market about a product or service, the white paper is a document that complements the selling process with authorotative facts crafted to inform the user...
Designing for Healthcare: Improving Patient-Provider Communication
Perhaps the most critically important industry to adopt a user-centered approach to design is that of healthcare. Personalized engagement is of the utmost importance to an environment where...
Experience Is Everything
Experience can take many forms. Experience is all around us. Experience is the product. Experience is the best teacher. Experience is everything Whether it’s conscious or fades into...
Creating a Market Segment Expansion Strategy
Entering a new market can be a daunting task. Whether battling a sales slump, identifying a group of customers who could benefit from a specific product or moving...
How Web Design Affects Marketing Initiatives
Are you planning on launching a marketing initiative soon? While you may have worked on all the aspects of the campaign from the audience targeting, copy, to the...