Are You Experienced?
It is one thing to deliver a great product, but can you back it up with a total brand experience? Industry research leader (Gartner) predicted that by 2016, 89...
Branding - Page 4
Effective branding alongside strong brand design results in higher recognition, awareness and brand loyalty. The effectiveness of branding is determined by how accurately the customer perceives the brand’s intended message through visual and written communication creating a brand value or experience. The power of brands to communicate with emotional user impact and the ability to attract attention directly correlates to branding efforts followed by the brand promise.
Redefining User Experience for the Offline Brand
It shouldn’t be surprising that the majority of interaction done with a brand today is via the digital experience. From discoveries to first impressions to ultimate conversions, a...
7 Tools to Boost Online Holiday Marketing Campaigns
Campaigns, promotions, sales, marketing pushes – however you name it – the holidays are upon us and with that a barrage of offers, steals and deals that are...
Improving Company Culture With an Agile Approach
More often than not, the means to completing a project with the ideal outcome consists of working with a team. Collaborating can help the process along and help...
Properly Relaunch Your Website with a Brand Refresh
Planning on relaunching your newly rebranded website? There’s probably a ton of things that you’ve already worked on to ensure that your brand refresh goes off without a...
Designing a Brand Around the Product
Many companies work on their brand as a strategy for marketing their products. However, many overlook the fact that it may just be as effective, if not more...
Mastering the Art of Customer Engagement Marketing
Traditionally, customers have always been critical to the success of a brand – however, today’s consumer seems to hold all the cards. With the rise of community brand...
Engaging with A Creative Agency for Brand Refresh and Site Redesign
So you’ve come to the conclusion that your brand presentation is looking outdated, that your website is far from engaging, and that your positioning strategy needs a change....
Simple Optimization Tips for Boosting Facebook Business Engagement
Social media management can be a tricky balance for a brand or business. It’s one thing to connect personally with family photos, vacations and the link but for...
4 Logo Design Tips from The Experts
Brand identity is all around from print & packaging to digital, so its no surprise that the ArtVersion team has had logo design on the brain for awhile. We sat...
5 Ways to Build An Experiential Digital Brand
For a brand to make a truly authentic connection to a user, it must extend many aspects of its persona throughout the digital experience. From initial perceptions to...
Art of Storytelling in Web Design: Engaging Users and Building Brand Identity
Storytelling is a powerful medium that can be used to engage users, evoke emotions, and convey a compelling narrative about your brand. By incorporating storytelling elements into your...
5 Elements of An Effective Logo Design
An effective logo can be the catalyst for a great product or company launch. They are the ultimate in visual storytelling and can send a message of inspiration,...
A Case Study On How a Product Brand Refresh Can Effect Your Company
Have you recently analized brand behind your products? If you have a brand for your product line, have you ever thought about brand refresh and why its important...
5 Things You Can Do to Jumpstart a Corporate Brand Refresh
Does your corporate brand image need a change? Is your visual presentation out of date or do you need to change your position in the marketplace? If so,...
Tailoring Your Branding Strategy Based on the Influencer
If your goal is to partner up with influencers in your market, it’s ideal to tailor your message to their audience. While it is definitely easier to create...
Web Usability’s Affect on Your Website Development
There are so many components that come together to synthesize a valid website. Everything from the colors used, and typography to the spacing between lines of content aesthetics...
5 Tips for Boosting Conversion Rates Through Video
A solid content strategy, site architecture and usability testing can do incredible things for user engagement and conversion to create this connection. However, the scales are tipping for...
The Connection Between Corporate Website Design and Branding Aspects
When it comes to corporate web design, many corporations overlook the purpose of branding and focus too much on themselves. If you look at the websites of several...
Cultivating Digital Trust Through Solid Brand Attributes
Building trust in the digital environment is a hot topic these days – and for good reason. The key to successful brand building is the presence of brand...
Content Strategy: Crafting Shareable Messaging
In the current digital landscape, content strategy has become the name of the game, and shareability is one of the most important aspects for a content marketing strategy to gain...
5 Reasons to Use Visual Storytelling for Web, Print and Marketing
There is a rising trend of using visual storytelling to sell products, educate consumers, and connect with audiences. This comes as no surprise as visual elements make content...
Elements of a Successful Product Launch
With the ushering in of a New Year comes a plethora of bright and shiny new product releases. These roll-outs are critical to the bottom line of a...
Building A Creative Infrastructure
Organizational structures are built – block by block consisting of values, ideals and beliefs. Separately, they are abstract, but come together to form a narrative infrastructure. This is...
Is your brand ready (yet)?
In today’s fast-paced, ever-changing business environment, the qualities of relevance, purposefulness, innovation, consciousness, inclusivity, and self-awareness have become essential for a brand to thrive in the market. These...