The Connection Between Corporate Website Design and Branding Aspects

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When it comes to corporate web design, many corporations overlook the purpose of branding and focus too much on themselves. If you look at the websites of several corporations, you’ll find that many of them talk about what they do, their past history and what they’re doing now. The atmosphere is often cold, dull and boring. It’s no wonder that these websites spark very little interest. These websites lack a strong brand identity that connects the audience to their companies. If you think about…


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Thinking Beyond the Logo: A Packaging Primer

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Unless a consumer already has knowledge or experience on the quality of a product, they must be drawn into the experience visually. We are all attracted initially, whether we’d like to admit it or not, by the commanding attention of a good, or bad packaging design. While the importance of a great logo plays a big part, the effective implementation of visually appealing and striking design through packaging has an immeasurable impact on prospective customers. The importance of packaging both in…


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Understanding Web Design for Startups

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As a startup, your goal is to make a big splash in the marketplace and ride that momentum to success. But with an ocean of other startups in the marketplace, it can become very difficult to stand out. One of the best ways for startups to get the much needed attention is to create stunning web design. Outstanding web design is no longer an option. It is essential for business success in a business atmosphere where everyone is fighting to get a piece of the pie. Web design is also no longer about…


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Brand Refresh: Establishing a New Brand Identity

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For companies, changes in the industry and marketplace are inevitable. However, it’s not very often that companies adapt to these changes through their brand adjusting branding strategies and initiatives. In fact, it’s essential to change your brand’s image if it doesn’t reflect the current trends of your customers. Companies that do not adapt to these changes often lose market share and the competitive edge necessary to attract customers. So how do you do a brand refresh? The first…


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Graphic Design that Impacts Branding Initiatives and Marketing

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Most companies are unaware how big of an impact graphic design has on their branding and marketing. Design plays a role in every form of communication from brochures, websites, to mailing packages. Design can make a company stay congruent with their branding efforts and support a company’s main message. It can also help establish a strong corporate identity, which will help the company stay focused on their mission. Visual Branding’s Unique Role In Branding and Marketing Graphic design for…


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Corporate Identity Design

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The Corporate ID (identity) is the essential persona that a business, company or entity uses to facilitate attaining their business goals and objectives. Usually, it is manifested visibly through logo design, branding and other trademarks. Typically, the most successful companies use corporate identity design to effectively establish themselves and grow in the marketplace. Effective corporate identity strategies include: Differentiation. In the highly competitive marketplace, branding needs to…


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Best Practices in Corporate Identity Design

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Have you ever been handed a card with a great logo design on it? Ever wondered what it took to get that design just right for the branding process? Corporate Identity Design is more than just pasting a logo on receivable items. It is about extending your brand and includes all of your contact information, as well as brand messages. The basic concept is to keep your image, colors and styles the same throughout everything it's placed on. What Promotional Items Are Used For Corporate Identity…


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Best Practices in Graphic Design for Corporate Identities and Branding

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So many people try to come up with snappy slogans and sleek design branding, only to have traffic to their website crawl froward at a snail's pace. The key to convincing web design is to formulate a brand that truly resonates with the customer. If you're using neutral colors and bland script to communicate how beautiful your makeup is, chances are that people will close the window after just a few seconds. A few seconds is all it takes for someone to make their first impression, so you have to…


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The Importance Of Corporate Identity Design

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If you are starting a new company, creating a corporate identity which will make you stand out in the marketplace is essential. Getting a foothold in the marketplace can be challenging. Competition can be fierce. It's essential you develop a unique brand identity. There are a number of ways to do this. Important corporate ID factors for startups include having the right graphics in your logo and marketing materials. It's also important you give some thought to the right branding strategies.…


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Corporate Identity Summary

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A company is only as strong as its branding. When you think of the most powerful, influential companies, it is hard not to think of their branding; if I were to mention a Bull logo, odds are good you would think of Meryl Lynch, for example. The same applies to most companies that have climbed to the top of their corporate hill and planted their flag there. This is not to say that the logo design has to be particularly strong, only that a company that has not looked at its corporate identity…


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