Custom Microsites

A custom microsite is an individual webpage that exists and functions on its own apart from a main website. They are often used for a brand’s marketing strategies or goals that can embody a new product description, launch date, or any actionable user interactions that will propel brand awareness and promote a targeted goal. A custom microsite remains in line with a brand’s established webpage, and will uphold brand consistency through visual storytelling and content tonality.

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Microsites vs Landing Pages

While landing pages and microsites might seem similar at first glance, both serving specific marketing purposes, there are distinct differences worth exploring. Let’s delve into what sets them...