A custom microsite is an individual webpage that exists and functions on its own apart from a main website. They are often used for a brand’s marketing strategies or goals that can embody a new product description, launch date, or any actionable user interactions that will propel brand awareness and promote a targeted goal. A custom microsite remains in line with a brand’s established webpage, and will uphold brand consistency through visual storytelling and content tonality.
Affective forecasting, the process of predicting future emotional responses to events or experiences, plays a significant role in shaping human behavior and decision-making. By incorporating affective forecasting into...
The use and benefits of a microsite can many times go under the radar when strategizing for marketing initiatives. In reality, they are a valuable tool in promoting...
In the world of web design—minimalism has emerged as a popular and effective approach to creating clean, user-friendly interfaces that cater to the needs of today’s discerning users....
While landing pages and microsites might seem similar at first glance, both serving specific marketing purposes, there are distinct differences worth exploring. Let’s delve into what sets them...