Explaining the Basics of UX Design
User experience design can seem confusing when you first come across it. The concepts can be overwhelming, and it’s hard to find a place to start, much less...
Design Standards
Design standards are the design requirements for a project. The standards must be followed and are expected by users.
Decoding User Experience: Objective and Subjective Perspectives
A vital aspect of interface experience is the perceived user experience, which encompasses the overall impression, emotions, and cognitive responses users have when interacting with a digital product...
Framing Robust Design Systems with XD
Design systems have become an essential part of the modern digital product design process, as they provide an organized and consistent set of rules, components, and guidelines. They...
The Importance of Branding and Design for Marketing
Branding and design go hand in hand for most companies. A strong look and feel for a brand plays into the design of products and marketing that the...
How the 5 UX Methods Reduce Cognitive Friction
UX design can take on multiple forms. There are five methods that can be used to ensure designers create the best digital experiences possible. Understanding the Challenge To...
5 Key Theories of UX/UI Design: How to Utilize Psychology in Design
Psychology plays a huge role in the creation of good UX/UI design. Many psychological theories relate to design and should be considered by designers in their creative processes....
The Pivotal Role of Graphic Design in Branding and Marketing Strategies
Many businesses often underestimate the profound influence of graphic design on their branding and marketing endeavors. It’s instrumental in all communication aspects, ranging from websites and brochures to...
Breaking Out of Your Old User Interface into Something New
We find ourselves in an era of accelerated technological evolution. Morgan Stanley’s research reveals we’re currently in the fifth technological revolution of the past half-century. In this dynamic...