Clearing Content Hurdles with Wireframing Exercises

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In the Age of Information, a brand’s vision is only as powerful as the content representing it. And thus, it’s upon brands to own that vision. When considering the average consumer’s route to fruitful brand affinity and unwavering equity, make no mistake that the casual website visitor is tasked with deciphering several layers of noise along the way. From executive communication and investor relations, to traditional paid advertising and the voice or tone that’s echoed across social media…

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6 Ways to Improve User Experience Through Content Strategy

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Designers, marketers and business owners have a great deal to gain (and learn) from content strategy. A single sentence of copy can easily be ignored with a user scrolling right past, but if called out with the right mix of design and content implementations - it can be the key to conversion. Whether digital media or print assets, beginning a design process with content strategy is a way to ensure that the brand will be shown in the most authentic and intuitive manner. When a design and content…

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