Usability testing is a critical part of the user-centered design process. It enables designers and developers to evaluate the effectiveness and efficiency of a website or mobile interface, as well as its overall user experience. By identifying usability issues and pain points, designers can make the necessary adjustments to improve the usability and user satisfaction of the product.
Usability testing can take many forms, including moderated and unmoderated testing, remote testing, and in-person testing. During a usability test, participants are given specific tasks to complete while interacting with the website or interface. The tester observes the participant's actions and collects data on their interactions, including metrics such as task completion time, success rates, and user feedback. This data is then analyzed to identify any usability issues and make recommendations for improvements in our agency's design processes, ensuring a successful user experience.
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