Web design & Development methods
Web design and development is worlds apart from what it used to be a couple of years ago. New technology, features, styles and trends require you to think differently about how you design your site. That’s why many designers, webmasters and site owners today want to know how to think about the web design process. Here are five things that you should pay attention to when designing or redesigning a site.
1. Clean But Attention Grabbing
You want to draw attention with your website design but your design also needs to be clean and focused. Remember, people are on your website to consume its content. If the design takes too much attention away from your content, your traffic won’t translate into anything monetary.
2. Strong Brand Identity
Even if you have a strong visual brand in the offline world, you have to make it relevant for the online audience because the two mediums are different. Your website should have reflect the same strong identity it has offline, but it may need some adjustments or visual update to be impactful for all marketing channels and mediums.
While many Internet-only companies think that branding is not very important, that’s a false assumption. Using blogging and social media, small companies can make the same kind of impact as big companies. There are many viable ways small companies can create brand recognition within a defined marketplace or local area.
3. Responsive Design
The latest design methodology is responsive web design. This design approach adapts one website into the format and device used by the web visitor to deilver the best possible user experience. By using one website, companies can focus their content and SEO on one website, save money and resources, and better integrate their marketing campaigns.
4. UI and UX
User interface and user experience cannot be ignored in today’s online atmosphere. These aspects of design make a big difference in conversions. In addition, UI and UX indirectly factors into your overall search engine rankings. And of course, users that have a good experience on your website end up coming back and referring other people.
5. Use Content Management Platforms
Content management platforms such as WordPress make the web development process easy. There are many features that allow for backend access with limited control, so your staff can post updates, make changes and add new features. And as the name suggests, these platforms make it easy to manage your content for seamless web development.