5 Things To Pay Attention To When Designing A Website

How to approach Web Design and Development for a seamless launch.

Web design & development methods

Web design and development is worlds apart from what it used to be a couple of years ago. New technology, features, styles, and trends require you to think differently about how you design your site. That’s why many designers, webmasters, and site owners today want to know how to think about the web design process. Here are five things that you should pay attention to when designing or redesigning a site.

1. Clean But Attention-Grabbing

You want to draw attention to your website design but your design also needs to be clean and focused. Remember, people are on your website to consume their content. If the design takes too much attention away from your content, your traffic won’t translate into anything monetary.

2. Strong Brand Identity

Even if you have a strong visual brand in the offline world, you have to make it relevant for the online audience because the two mediums are different. Your website should have reflected the same strong identity it has offline, but it may need some adjustments or visual updates to be impactful for all marketing channels and mediums.

While many Internet-only companies think that branding is not very important, that’s a false assumption. Using blogging and social media, small companies can make the same kind of impact as big companies. There are many viable ways small companies can create brand recognition within a defined marketplace or local area.

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3. Responsive Design

The latest design methodology is responsive web design. This design approach adapts one website into the format and device used by the web visitor to deliver the best possible user experience. By using one website, companies can focus their content and SEO on one website, save money and resources, and better integrate their marketing campaigns.

4. UI and UX

User interface and user experience cannot be ignored in today’s online atmosphere. These aspects of design make a big difference in conversions. In addition, UI and UX indirectly factor in your overall search engine rankings. And of course, users that have a good experience on your website end up coming back and referring other people.

5. Use Content Management Platforms

Content management platforms such as WordPress make the web development process easy. There are many features that allow for backend access with limited control, so your staff can post updates, make changes, and add new features. And as the name suggests, these platforms make it easy to manage your content for seamless web development.

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We are curiosity-driven, inspired by clean code and great web design.

We design experiences

Every company has a story that makes it unique, and that story should be compelling and inspiring. Our experiential design process creates emotion and engagement between the brand and consumer through experiential design methods.

Designing with purpose

User-centered design is just a starting point. Equipped with insights from best practices to analytics, our solutions are strategic and based on research and discovery. Driven by both skill and magic, the result is a cohesive product that spans both print and digital.

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