Erin Lentz - Page 2

As the Executive Director of Design at ArtVersion, Erin plays a pivotal role in leading the firm's design initiatives and driving successful outcomes for both internal projects and client collaborations. With her expertise and leadership, Erin oversees the strategic planning and execution of design projects, ensuring they align with clients' objectives and result in impactful brand experiences. Notably, Erin has spearheaded major strategic shifts for renowned clients such as Exelon, Hilton, TransUnion, Caterpillar, and Volvo. Her contributions have focused on driving user engagement and evolving brand experiences by expanding digital language and leveraging data science, research, and design methods. Through her leadership, Erin ensures that the design team at ArtVersion delivers exceptional solutions that not only meet client's immediate needs but also contribute to their long-term success. She fosters collaboration, encourages best practices, and promotes a culture of continuous learning within the design team. Erin's passion for design extends beyond aesthetics; she recognizes the power of design to solve complex problems, enhance user experiences, and drive business growth. Erin's impact goes beyond individual projects. She actively seeks opportunities to innovate and evolve ArtVersion's capabilities, always staying ahead of industry trends and technological advancements. By staying at the forefront of design thinking and harnessing the potential of emerging technologies, Erin empowers ArtVersion to deliver cutting-edge solutions and stay competitive in the ever-evolving digital landscape.
Erin Lentz
A person writing on a white board.

The Power of Iterations for Web Design

Iterative design is a methodology that utilizes an ongoing process of improvement and refinement to create more effective design solutions. It involves multiple feedback cycles from stakeholders, users,...

Multiple devices on a desk.

Understanding Web Design and Development Costs

From Small Presentation Sites to Large Enterprise Websites The cost of web development can vary significantly depending on the scope, complexity, and requirements of a project. From small...

A designer working on their laptop.

The Positive Side of a Creative Block

The flow of creativity is a strange thing. Like precious a natural resource, it comes in waves – either a big rush or a slow trickle. A constant...

Stats and data graphs displayed on a laptop.

UI/UX Testing: Tools of the Trade

In the design stage of product development, testing is the ideal way to optimize and refine the usability of the platform. Usability testing is one of the most fundamental...

User interface screen.

Why User Experience Matters

We can all agree that design is important, and it’s even better when something that looks good works well. So, then why is user experience such a hard...