Design With Color: Pantone Matching System (PMS)
In the early 1960s, the world of design was far from seamless. Communicating a specific hue across teams was practically impossible — what looked like a deep red...
Erin Lentz - Page 2
As the Executive Director of Design at ArtVersion, Erin plays a pivotal role in leading the firm's design initiatives and driving successful outcomes for both internal projects and client collaborations. With her expertise and leadership, Erin oversees the strategic planning and execution of design projects, ensuring they align with clients' objectives and result in impactful brand experiences. Notably, Erin has spearheaded major strategic shifts for renowned clients such as Exelon, Hilton, TransUnion, Caterpillar, and Volvo. Her contributions have focused on driving user engagement and evolving brand experiences by expanding digital language and leveraging data science, research, and design methods.
Through her leadership, Erin ensures that the design team at ArtVersion delivers exceptional solutions that not only meet client's immediate needs but also contribute to their long-term success. She fosters collaboration, encourages best practices, and promotes a culture of continuous learning within the design team. Erin's passion for design extends beyond aesthetics; she recognizes the power of design to solve complex problems, enhance user experiences, and drive business growth.
Erin's impact goes beyond individual projects. She actively seeks opportunities to innovate and evolve ArtVersion's capabilities, always staying ahead of industry trends and technological advancements. By staying at the forefront of design thinking and harnessing the potential of emerging technologies, Erin empowers ArtVersion to deliver cutting-edge solutions and stay competitive in the ever-evolving digital landscape.
When WordPress Isn’t Enough: Growing Into WordPress VIP
At some point, the tools that helped build your brand’s digital foundation start to feel… limiting. It’s a common story. A brand launches with WordPress — flexible, familiar,...
Contextual Design: Reimagining Web and Digital Experiences
The greatest digital experiences aren’t happening in isolation—they’re deeply connected to human context. When we build something without considering all user scenarios, we end up with solutions that work...
The Power of Color in Branding: A Deep Dive into Corporate Color Palettes
Color is one of the most powerful tools in branding and visual communication. Over the years, working with brands across various industries, I’ve seen how the right color...
Leading Design Excellence: ArtVersion’s Dual Recognition
When excellence becomes a habit, recognition follows naturally. This month, ArtVersion achieved an extraordinary milestone with dual recognition from two of the industry’s most respected platforms. Our agency...
Creative Agency vs. Web Design Firm: Which Does Your Business Need?
There are plenty of options when it comes to building a digital presence—web design companies, branding firms, marketing consultancies, UX design agencies, freelancers. With so many choices, what should...
My Experience as a Webby Awards Judge: A Front Row Seat to Digital Innovation
After years of crafting digital experiences and honing my skills in web design, I thought I had seen it all. As Executive Director of Design, my work has...
Why Your Brand Needs to Be Online (And Why a Website Isn’t Enough)
Let’s talk about something that matters to every business today: showing up online. Sure, you’ve heard it before – “you need a great website.” But here’s the thing:...
Turning Big Ideas into Digital Experiences
In the fast-paced world of business today, ideas are everywhere. But turning those raw concepts into something people actually want to interact with online? That’s where the real...
Navigating the 2025 Digital Shift: Insights into the Content Management Transformation
Welcome! I promise you it’s pretty exciting stuff going on in the content world right now, so let’s break it down. As we move into 2025, the digital...
Growing with WordPress: Enterprise Development Journey
At ArtVersion, we believe that growth and innovation are rooted in a mindset of continuous learning. Recently, we reached a meaningful milestone as our development team, alongside some...
Web Design: 2024 in Review
As 2024 draws to a close, the web design and UI/UX landscape has undergone significant transformations, driven by technological advancements, changing user expectations, and the continuous pursuit of...
Rethinking How to Act and Why to Act on Climate Change: Lessons from TEDxChicago
Yesterday’s TEDxChicago event at the Climate Action Museum delivered a powerful pairing of talks on how we can take action on climate change and keep ourselves and others...
Inside the Future: Journey at Snowflake World Tour Chicago 2024
Dodging a light morning drizzle under an unusually warm November sky, we made our way into the welcoming embrace of the Hyatt Regency Chicago. The contrast between the...
Building Trust on Your Website Homepage: A Design-led Approach
Picture this: A potential client lands on your website. In just 50 milliseconds—less time than it takes to blink—they’ve already formed an impression of your brand. Within this...
The Modern Designer-Developer: Breaking Down Digital Boundaries
As Executive Director of Design at ArtVersion, I’ve witnessed a fascinating evolution in our industry: the increasingly blurred line between designer and developer. Gone are the days when...
User-Centered Design and Branding: Elevating Web Experiences
User-centered design is a philosophy that is as relevant in web design as it is in fields such as architecture, interior design, and product design. At its core,...
The Power of Design: How It Shapes User Perceptions
When we think about design, it’s easy to immediately focus on aesthetics. However, the true power of design goes far beyond just how things look. Design, in its...
The Hidden Driver of Digital Success: Why UX Design Matters More Than You Think
Imagine visiting a beautifully designed website for a luxury hotel. The images are captivating, and the colors exude elegance. But as you try to book a room, you...
The Power of Spontaneity in Design
Today, brands are competing for attention, and standing out is about more than just aesthetics—it’s about connecting. People connect with people and their stories. They connect with brands...
This is TED, Where the ‘D’ Stands for Design
Partnering with TEDxChicago this year as their Creative Agency Partner was more than just a collaboration—it was an opportunity to bring our shared values and creativity together to...
Elevating Accessibility: Creating Equitable Digital Experiences
Creating accessible digital environments goes beyond meeting standards—it’s about designing experiences that resonate with all users. At ArtVersion, accessibility is an intrinsic part of our approach to design,...
Refreshing a Brand from the Ground Up
Every brand has a story, but sometimes that story needs a refresh to stay relevant, compelling, and connected to its audience. At ArtVersion, branding projects are at the...
The Hidden Usability Issues on Websites
When it comes to website design, most businesses focus on the obvious: aesthetics, content, and functionality. So you may be asking yourself what you’re overlooking. When even the...
Why User-Centered Design is the Only Way to Build a Better Website
Have you ever felt lost while navigating a website? Perhaps you couldn’t find the information you were looking for, or the site was cluttered with irrelevant content that...