By now, you’ve probably heard about the many benefits of running WordPress as your CMS platform. In fact, you may already be running WordPress right now on your website. But while WordPress is a low entry platform that can be adapted for both small and developed businesses, it seems that very few companies are investing in WordPress web design and development. If you’re already using some free theme or third party theme for your WordPress site, here’s are some strong reasons to invest in development.

Reason #1: Uniqueness Counts

Even if your website looks and functions okay, it won’t help you stand out from other websites and competitors. By investing in developing your own unique theme, you get to create a presentation that lets people instantly know that you’re different from other websites and there’s something more for them to explore. You are also allowing your brand to shine, especially if you are designing around your brand identity.

Reason #2: Increased Loading Speed

Loading speed is something that isn’t talked about enough. When you use a third party or free theme, you don’t know how optimized it is for speed. The way that things are coded does make a difference in how quickly your website functions and loads. By developing your own theme, you can be sure that your website’s coding will be optimized for the best possible performance.

Reason #3: Less Dependability on Plugins

Plugins can be extremely frustrating to deal with. You have to make sure that they work well with your setup and you have to wait for the developers to make updates for future WordPress build releases. It can also be difficult to find a plugin that specifically does what you’re looking for. If you’re trying to find a plugin to run a complicated function, it might be better to hire a developer to create one for you or build it into your setup.

Reason #4: Better Control of Search Engine Optimization

There are plenty of plugins that make it easy to optimize your website for SEO. However, you will never get the full advantage of setting up your site structure and code in a way that gives you the best possible advantage. You can say that focusing on all the little details to get your site optimized is overkill. But in an era where search competition and updates make getting ranked and keeping rankings challenging, all the small things count.

Reason #5: Increased Productivity

Developing a custom theme will make it easier to build and manage you website. Since you’ll be customizing the admin user interface to your company’s needs, you won’t have to waste time trying to figure out what to do or having to deal with a unintuitive setup. You can add shortcuts to necessary tasks and even improve upon them as your organization’s needs from the platform expands.

These are some strong reasons why it’s a good idea to invest in WordPress design and development. WordPress is a great platform that offers you many options and customizations. But if you’re getting to the point where you are starting to expand your company, you’ll get to a point where your needs from the platforms will stretch beyond what’s available. At this point, hiring a designer/developer is more ideal than searching for a new third party WordPress product.