Life Cycle of the Web Design Process: A Unified Perspective

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Achieving an optimal website design requires a strategy that aligns with the goals of the business it represents. When approaching web design, many jump right to the 'design' portion. Thoughts of imagery, interactivity, and dynamic visuals come to mind. To attain the ideal UX, before entering this exciting design phase, the strategy and wireframing process should take place, with web designers taking a first step in projects through a layout strategy to suit the needs of the client and user.…


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7 Best Practices for Your Site’s Call to Action

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One of the most neglected parts of a sales page’s web design is the call to action button (CTA). A call to action button or link is basically the device that is used to get users to take some kind of action whether it’s signing up to an email list or going through with a purchase. Many marketers do not do enough to create a compelling CTA while others highlight the CTA in the wrong manner. A strong CTA will increase your conversion rates while also improving your site’s web usability. If you…


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Web Design Trends to Be Aware of in 2016

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2015 saw the popularization of many web design trends such as storytelling centered design, unique typography, and minimalism. Many of these designs were effective in getting visitors to focus on the content and less on the visual aspects of the site. Despite that, these designs still produced attractive designs reminiscent of focus and minimalist elegance. With 2016 in sight, there are new emerging trends that are standing out. Some may work wonders for your site while some may be lackluster.…


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How Web Design Affects Marketing Initiatives

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Are you planning on launching a marketing initiative soon? While you may have worked on all the aspects of the campaign from the audience targeting, copy, to the brand, but you may not have put enough work into the actual design. This is a common mistake that is made in many companies due to the desire to minimize spending on other aspects of a campaign that isn’t marketing. Design in marketing is important for several reasons as it impacts marketing in many ways. For example, web design can…


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Properly Relaunch Your Website with a Brand Refresh

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Planning on relaunching your newly rebranded website? There’s probably a ton of things that you’ve already worked on to ensure that your brand refresh goes off without a hitch. However, there are a few small important details that you may miss. Here are some things that you should be aware of as you get into launching your newly branded website. 1. Audit your website extensively. Make sure you fix all the errors, set up 301 redirects, remove the old components of your brand/website, and ensure…


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Experimental Web Development Techniques and Trends You Should Consider

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Web development has come a long way in just the last few years alone. Responsive design has become the standard and there has been a shift towards simpler designs. Technology has also made it more viable for websites to be more interactive with its users. There are tons of new web development techniques that the web design/development industry is talking about with all the new advancements. If you want to improve your UI and UX, here are some experimental and trendy techniques you should test…


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The Connection Between Corporate Website Design and Branding Aspects

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When it comes to corporate web design, many corporations overlook the purpose of branding and focus too much on themselves. If you look at the websites of several corporations, you’ll find that many of them talk about what they do, their past history and what they’re doing now. The atmosphere is often cold, dull and boring. It’s no wonder that these websites spark very little interest. These websites lack a strong brand identity that connects the audience to their companies. If you think about…


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Interactive Design: Tips for Creating Interaction on Sites

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The future of content or even web design could possibly be interaction and engagement. With everybody trying to compete for the user’s attention, it’s becoming more important to find ways to engage your audience. Adding interaction was always a risky endeavor because there was a high possibility that users would abandon the website due to browser conflicts and loading issues. Interaction is no longer a problem because most browser are up to date and the majority of web users are on high speed…


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5 Reasons to Invest in WordPress Web Development and Design

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By now, you’ve probably heard about the many benefits of running WordPress as your CMS platform. In fact, you may already be running WordPress right now on your website. But while WordPress is a low entry platform that can be adapted for both small and developed businesses, it seems that very few companies are investing in WordPress web design and development. If you’re already using some free theme or third party theme for your WordPress site, here’s are some strong reasons to invest in…


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Start Your Brand Refresh with Web Redesign

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Reinventing your brand is an inevitable part of running a company. Many companies go back to the drawing board to find a different way to represent their brand due to market changes, new changes or upcoming trends. And while implementing a successful brand refresh is far from easy, it is far easier if you start with a website redesign. Why is this so? Your website provides a good idea of how your presentation will look and how people respond to it before you implement brand changes all across…


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