When designing your website, it’s important to make sure that you use images that reflect what your brand is about and is also relevant to what your site is trying to achieve. While it may be cheaper to go to one of the stock photography websites for your web design, it’s a better investment to go with custom photography. There are several reasons why custom photography is the way to go.

First, you want your photo to communicate the correct message. If you use stock photography, you’ll never be able to convey entirely what you’re trying to say. You are also using somebody else’s perspective and interpretation of an idea. You want to be in control of what your message is and what imagery, thoughts and emotions you want your audience to come up with.

Second, it is very much possible that the photo you’re using on your website is being used by hundreds of other websites. If somebody that has been exposed to that photo comes to your website and sees it being used there, you are going to lose credibility. The thought that comes up will be “this is one of those copycat websites” as opposed to “this is a standout site in this market.” Plus, if you want your corporate website to be truly unique brand, custom photography is the way to go.

Third, you can feel free knowing that you won’t have to deal with any legal complications. There are always instances where a stock photography may have been put up in a site without credit or proper approval. The last thing you want to happen is to have somebody sue you because you’re using their photo without their consent. This can also lead to a bad public relations story and attract attention for all the wrong reasons.

Fourth, you’ll be able to come up with a web design that is in sync with your brand. The brand of a website is conveyed through more than logo alone. Everything from the presentation of the website, the photos, the colors, to the typography all comes into play. When you put that into consideration, you want to do as much as you can to create a perfect representation of your brand on your corporate website.

Fifth, custom photography creates a genuine connection while a stock photo creates skepticism. People are beginning to become aware of how stock photography looks. They can sort of tell if a photo is taken from a stock photography website simply because there’s a stereotypical way that stock photography is taken. It’s often generic looking and lacks a purpose whereas a real photo is meaningful and specific.

The message here is that custom photography can really make your web design stand out. Although it’s a bigger investment, it’s a worthwhile one if you really want to create the right impression. The same also applies to custom graphic design. Everything from your logo, typography, to your overall brand image should be unique to you and only you if you want to amaze your audience. The digital world is competitive, so it’s vital that you take the necessary steps to stand out among the crowd.