Graphic design is one of the most important aspects to any business. The ability to sell products and convey a message visually gives companies a creative edge over their competitors.

Most businesses aren’t sure how to incorporate graphic design into their work. Here are steps you can follow in order to learn how to use design to visually capture your customers.

The first step is to understand where you need design and why. Are there places on your website that seem to confuse people? Would an easy-to-read graphic make your message pop more? Does your packaging not reflect who your business is and what you do? Are you not branded correctly?

Once you have identified an area that would benefit from the design, sit down and write a clear paragraph on what the problem is and how you would like it to be fixed.

The next step is finding a graphic design firm that can give you the results you are looking for. Take the time to ask for references, call a few, and talk over your problem with a designer. Usually, you’ll get a feel right away if you click with the designer or not.

Once you have a designer, it’s time to set a budget, give the designer as much direction and detail as possible, and get ready to work on a collaborative project that can take your company to the next level.

Then it’s time to sit back and watch the reaction and success your new design brings. Go back to the original problem paragraph you write and determine if the problem seems to be fixed or not. Chances are, if your design is good, it will be.