Brand Continuity Through Design Language In M&As
While there are many touchpoints and strategies that go into a merger and acquisitions (M&A) scenario, the preservation of a company’s legacy is important for many reasons, and...
Graphic Design
As a discipline in visual communication, Graphic Design is intended to transmit specific messages with clarity to user groups with specific objectives. As opposed to art, whose aim is merely contemplation and creative imagination, design is based on the principle of “form follows a function.” Graphic Design has applications in everything visual, from signage, wayfinding to technical schematics, infographics, logotypes and packaging; we communicate visually to bring clarity, accuracy and simplicity.
Navigating the Complexities of Knowledge Base Creation
A knowledge base allows customers to find answers to their questions quickly, without the need to contact customer support directly. This not only enhances the customer experience but...
The Significance of Trademark Symbols
Within the design world, many trademarks make an appearance. From trademarks to service marks, and registration marks, the importance of each is significant, but what exactly do each...
Innovative Impact Report Design Techniques for Financial and Annual Report Visuals
Your annual reports design, financial statement paper, and impact documents don’t have to be mere repositories of data. In the fast-changing world of corporate communication, we’re seeing these...
Key Elements of Designing Effective Annual Report Design
The annual report should serve more than just a summary of financials and operations; it can be a powerful tool for storytelling, brand reinforcement, and stakeholder engagement. A...
Make the Most Out of Stock Photography for Your Visual Story
Photography has the capability to tell a story, and many micro-stories within that larger one. Whether for marketing, branding, or design purposes, if photos feel inauthentic, your users take notice....
The Integral Role of Graphic Design in Communication
In a world where visuals are omnipresent, the importance of graphic design is magnified. Whether it’s a social media post, a billboard advertisement, or a website homepage, graphic...
Harnessing Human-Centric Design for Effective Content Marketing
In a saturated digital field, capturing and retaining consumer attention has become more challenging than ever. A successful content marketing strategy requires a blend of education, engagement, and...
Whitepapers in Focus: Aesthetics, Storytelling, and Marketing Prowess
Whitepapers are known for their depth of information and authoritative stance. But there’s another side to this valuable tool – the power of aesthetics, storytelling, and marketing acumen....
The Emergence of Dark Mode: A New Trend in Website Design and Development
Dark mode, often referred to as night mode, has emerged as a significant trend in website design and development in recent years. This aesthetic not only carries visual...
How to Shape a Distinct Brand Identity Through Powerful Narratives
The narrative of a company is the heart and soul of its brand. It creates a personality, an identity that distinguishes it from its competitors. It is the...
The Impact of Color Contrast for Accessibility and Inclusivity in UI/UX Design
The web is a big place, and ideally, everyone should be able to enjoy it. In the United States, web-accessibility is not clearly defined under legislation. As a...
The Anatomy of Design Systems and Building User Experiences
Digital design can be best described as a plethora of moving pieces that come together in confluence to create one, cohesive and functional experience. Yet, for this to...
The Important Role of Icons in Web Design
There is arguably no better avenue to make a stronger brand presentation than to maintain consistent graphic elements throughout an interface. Icons are the ideal vehicle to deliver...
A Better Internet for Tomorrow, For All
The magnitude of the capabilities that the Internet has radiated into our modern-day world has been boundless and powerful. The Internet is such an immense source that is...
Web Animation: The Endless Possibilities
With any digital design interface, web animations have become an integral component to design. Animations on web interfaces allow for a much more eye-catching design that can be...
Creative Process: Design is Iterative
Working together takes a certain amount of empathy and curiosity – which aren’t always the easiest qualities to tap into at a moment’s notice. They are, however, invaluable...
5 Tips for Concepting and Delivering Powerful Branding
The award-winning design team at ArtVersion is no stranger to tackling both new brand launches and brand refreshes. Working with a global client roster has taught our collaborative group...
Logo Design and Brand Standard Fundamentals
Logo design is the bedrock of successful branding, so shortcuts are not an option. The process of designing the identity of a brand is essentially laying the groundwork for a...
See It Now: Design Disruptors
It’s no secret that InVision has made their mark in the creative landscape as an innovative platform for designers. What’s more, is that they don’t just do the work –...
How To Maximize Your Marketing Efforts In Web and Print
When selecting the appropriate channel to execute your marketing efforts, you may wonder which would make a bigger impact: web or print? While both web and print marketing...
5 Pro Tips for Overcoming Creative Blocks
Regardless of experience or skill level, every designer will inevitably face stuck points in their work. While creative blocks can be incredibly frustrating and disheartening, they can actually...
Harnessing the Power of Visual Hierarchy: Guiding Users Through Your Website Effectively
Visual hierarchy is a fundamental design principle that plays a vital role in shaping user experience. By organizing and prioritizing design elements, you can guide users through your...
Trusting the Support of a Creative Agency
The world stands still with unpredictability. As a creative community, we are stuck in unprecedented times, forced to adjust to an evolving workplace dynamic and ‘roll with the...
ArtVersion Experience Lab Launches in Downtown Chicago
ArtVersion is proud to announce the opening of the Experience Lab in the heart of the finical district of Chicago. The ArtVersion Experience Lab is the premier usability...