Finding Your Brand Voice: Why Tonality Matters
Have you ever answered the phone without looking at the caller ID and known who it was just from the way they spoke? The reason you knew was...
Social Media
Social media has completely transformed how people communicate and interact with each other. It has become a platform for people to express themselves, share their opinions, and connect with others. Social media has also become an important tool for businesses and brands to connect with their audiences and engage with them on a more personal level. By utilizing social media, brands can gain valuable insights into their customers’ preferences and interests, and tailor their marketing strategies accordingly.
Social media platforms also offer a wide range of advertising and promotional opportunities for businesses. Brands can use targeted advertising to reach specific audiences based on demographics, interests, and other criteria. They can also leverage influencers and brand ambassadors to promote their products and services, and use social media analytics to measure the success of their campaigns. With the constant evolution of social media, it has become crucial for businesses to have a strong online presence in order to remain competitive and relevant in their respective industries.
Experiential E-Commerce: The Future for Companies and Consumers
It is no secret that a majority, if not all, companies and brands have made their presence known in the digital marketplace. Yet, with the influx of online...
Best Practices for Brand Strategy on Social Media
The year 2020 will mark sixteen years since the birth of Facebook, now totaled at approximately 2.4 billion users. 2020 will also indicate almost fifteen years since Twitter,...
Harnessing the Power of Affective Forecasting in UX Design for Engaging Web Experiences
Affective forecasting, the process of predicting future emotional responses to events or experiences, plays a significant role in shaping human behavior and decision-making. By incorporating affective forecasting into...
Trending Web Design: Card & Dynamic Grid Layouts
Whether a website design is minimalist or maximalist in style, one layout element remains true – the design must be sharp and easy for the user to navigate....
Event Marketing: Getting it Right Every Time
Whether its an annual trade show, sales meeting, summit or exhibition – having a brand presence at industry conferences and trade shows is a necessary element of any...
7 Tools to Boost Online Holiday Marketing Campaigns
Campaigns, promotions, sales, marketing pushes – however you name it – the holidays are upon us and with that a barrage of offers, steals and deals that are...
Mastering the Art of Customer Engagement Marketing
Traditionally, customers have always been critical to the success of a brand – however, today’s consumer seems to hold all the cards. With the rise of community brand...
Simple Optimization Tips for Boosting Facebook Business Engagement
Social media management can be a tricky balance for a brand or business. It’s one thing to connect personally with family photos, vacations and the link but for...
Generating Leads Through Digital Content Marketing
It may be surprising to know that the majority of leads that actually result in conversion in today’s market are derived from digital marketing efforts. Companies that engage...
Use Case: Creating A Digital Content Strategy
Creating a sustainable and regenerating approach to content is essential to effectively connect with various types of users across multiple channels and increase conversions. Consistent messaging is vital to designing the foundation for...
Monetizing Your Digital Content
With a sharp focus on content strategy and the reach of digital advertising, right now brands are at a great advantage to be able to position themselves to...
Content Strategy: Crafting Shareable Messaging
In the current digital landscape, content strategy has become the name of the game, and shareability is one of the most important aspects for a content marketing strategy to gain...
How to Boost Your Social Media Engagement
Written by Craig Robinson Engaging on social media is something that goes well beyond having someone click “like” on your post or even commenting on a photo or...
Social Media and the User Experience
Social media is not only becoming the forerunner, it is also becoming the easiest way, for organizations to connect and establish feedback, from their target audience. For many...
Content Strategies
An organization’s livelihood is comprised of how much information they are willing to present to their target audiences. Throughout all the campaigns and programs your organization has executed,...
Photography
Photography is the visual forerunner, which assists target audiences in identifying with an organization’s brand. Audiences are able to obtain an inside look and feel into how your...
Integrating Social Media on Your Website
Social Media is becoming the forerunner for Internet marketing. Everyday organizations are establishing social media campaigns to get their messages across to their target audiences. While utilizing the...
Social Media Marketing
Social media is becoming essential for organizations; everyday more and more companies are creating Facebook, Twitter, Google+, etc. pages. Social media can help any organization reach out to...
Content Marketing for Small Businesses
Site Creator just released the findings of their first annual Small Business Usage Study. The results confirm that all small businesses should update their website, incorporate a blog,...
How to Market a Website
Most businesses view their website as a marketing tool to promote their business. A good site is a strong marketing tool. It disseminates information, allows visitors to get...
4 Questions to Ask Your Web Designer
Hiring someone to build and design a website is not an easy task. A website is very important to a business and can feel very personal to the...
The Power of Website Interactivity
A secret to creating a website that will engage visitors is to be interactive. An interactive site means anything and everything from contests to displaying products in a...
Integrating social networks into website design
Integrating social networks into website design is a great way to increase a company’s social media presence. When designing a website, we always make sure to leave a...