Best Practices for Brand Strategy on Social Media

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The year 2020 will mark sixteen years since the birth of Facebook, now totaled at approximately 2.4 billion users. 2020 will also indicate almost fifteen years since Twitter, ten years since Instagram, and nine years since Snapchat. TikTok’s popularity has emerged this year. Consumer preference for various forms of social media, compared to traditional media, has climbed at an unfathomable rate. Social media platforms are used by one-in-three people globally, and more than two-thirds of…


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Trending Web Design: Card & Dynamic Grid Layouts

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Whether a website design is minimalist or maximalist in style, one layout element remains true - the design must be sharp and easy for the user to navigate. Grid and card layouts have become widely used for sites of all types, but primarily for pages with a high volume of data or relevant calls to action. The popularity of cards can best be attributed to the rise of mobile usage. Though it is used widely by designers and developers – the trend will certainly continue – and for good reason.…


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Event Marketing: Getting it Right Every Time

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Whether its an annual trade show, sales meeting, summit or exhibition - having a brand presence at industry conferences and trade shows is a necessary element of any event marketing strategy. More often than not, the lead up to an event is chaotic, consisting of late night runs to the printer, last minute strategy meetings and early flights. Creating a timeline leading up to the event, aligning a team on messaging and determining what collateral needs to be implemented will pay off in spades to…


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7 Tools to Boost Online Holiday Marketing Campaigns

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Campaigns, promotions, sales, marketing pushes - however you name it - the holidays are upon us and with that a barrage of offers, steals and deals that are too good to pass up and some that fall flat. Many consider the holiday shopping season to be a make-or-break proposition with a strong online sales season having the capacity to set the financial tone for the whole year ahead. With a somewhat soft Black Friday in the books, its clear that shoppers are opting out of the in store rush (even…


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Mastering the Art of Customer Engagement Marketing

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Traditionally, customers have always been critical to the success of a brand - however, today’s consumer seems to hold all the cards. With the rise of community brand building via social media and the web, marketers, brands and business owners must look to the consumer for the keys to provide heightened satisfaction and brand loyalty. Because of this ‘always on’ status and ability to find product information almost immediately, the customer is in control of their own experience, and this trend…


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Simple Optimization Tips for Boosting Facebook Business Engagement

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Social media management can be a tricky balance for a brand or business. It's one thing to connect personally with family photos, vacations and the link but for a company to truly connect with it's customer base and potential customers, each brand must become fully fluent in the platform that best suits it and resonate it's true message. Many agree that a company must have a social media presence to truly connect with it's audience, and Facebook is the main event. It can however, be winding…


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Generating Leads Through Digital Content Marketing

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It may be surprising to know that the majority of leads that actually result in conversion in todays market are derived from digital marketing efforts. Companies that engage in a lead generation strategy that consists of a focus on optimized content - whether purchased, personalized or organic - were much more profitable than those who implemented more traditional channels for their marketing approach. The problem is, that the the content of many companies, while informative, does not engage…


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Use Case: Creating A Digital Content Strategy

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Creating a sustainable and regenerating approach to content is essential to effectively connect with various types of users across multiple channels and increase conversions. Consistent messaging is vital to designing the foundation for which a brand can begin to be followed and trusted, one of the main reasons why a user will visit in the first place and really the only reason why they might ever return. Taking into consideration vast market share of users, organizations must appeal to and…


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Monetizing Your Digital Content

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With a sharp focus on content strategy and the reach of digital advertising, right now brands are at a great advantage to be able to position themselves to many users, increasing their market share exponentially. Linear advertising in the way of banner ads and pop ups via sale by click are no longer the preferred method as consumers have become bombarded with the noise of content that is not relevant to them. This is where the content marketing stream comes in. Marketers must shift their view…


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Content Strategy: Crafting Shareable Messaging

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In the current digital landscape, content strategy has become the name of the game, and shareability is one of the most important aspects for a content marketing strategy to gain traction. The challenge comes in formulating relevant content in a manner that makes people take note, and become involved - ultimately opening your message up to their circle by sharing it with their community. There is no magic bullet in creating a viral campaign, but a few strategic approaches can take some of the…


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