Successfully Launching a New Product Into a Crowded Marketplace

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It’s official, half of the year is behind us - and fourth quarter is around the corner. For many companies, this is the ‘bread and butter’ of their financial goals and can make or break a year. Having a great product is only half the battle, launching a product that will be profitable and even disrupt the market - requires a great deal of planning, strategy and hands-on effort. Once upon a time, a company could launch a product by simply attending an industry specific trade show or hiring a PR…


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How to Boost Your Social Media Engagement

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Written by Craig Robinson Engaging on social media is something that goes well beyond having someone click “like” on your post or even commenting on a photo or video. Every click and comment does count, but engagement in social media is something that’s ongoing. It’s dialogue; it’s meaningful conversations, even extending to legitimate relationships. When you’re speaking about social media engagement, you’re talking about a blog-like following to your social page, discussion-forum-like dialogue…


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It’s Time to Put the Megaphone Down

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In the early days of Internet marketing, many direct response experts taught digital marketers to focus on the bottom line. The message they tried to drive home was that marketers needed to sell and ask for the sale, rather than dance around the topic and hope that the visitor buys. It seemed that a large number of digital marketers took the advice to heart. Most websites you come across today start by hitting you with their sales message and are specifically designed to close the sale. But as…


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Getting Ahead With Content Marketing

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Content marketing is all the rage these days. In addition to paid advertising, many businesses are shifting towards a content based approach to gain exposure and bring in new business. Content marketing takes place in several forms. For a business, this may be a company newsletter, a blog, media releases and press relations, and the act of guest blogging. Let's look at each of these one by one. Newsletters Newsletters are advantageous for two reasons. The first is that in order to receive it,…


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Content Strategies

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An organization’s livelihood is comprised of how much information they are willing to present to their target audiences. Throughout all the campaigns and programs your organization has executed, have you ever noticed that you just were not fully connecting with your target audience as much as you would like to? Creating effective content for not only your website, but your social sites and print materials as well is becoming crucial for an organization’s livelihood. Establishing content for…


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Integrating Social Media on Your Website

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Social Media is becoming the forerunner for Internet marketing.  Everyday organizations are establishing social media campaigns to get their messages across to their target audiences. While utilizing the vast amount of social sites have you mistakenly neglected to integrate them on your website? Integrating social media into your site is crucial for your target audiences to stay aware and involved in all of your programs and campaigns. Every organization should have easily accessible links to…


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Social Media Marketing

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Social media is becoming essential for organizations; everyday more and more companies are creating Facebook, Twitter, Google+, etc. pages. Social media can help any organization reach out to a much wider audiences that they did not have access to before. Although many companies just create social media pages because they believe they have to, they may not be utilizing them to their full extent. Marketing through social media is a simple process once you understand how to use it. When learning…


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