Integrating social networks into website design is a great way to increase a company’s social media presence. When designing a website, we always make sure to leave a prominent place for the company’s Facebook, Twitter, LinkedIn, or YouTube account.
In today’s growing world of social media, we are constantly reminding companies they need to ramp up their social media presence as much as possible. Today we are providing you with three ways to improve your social media efforts, whether you have already started them or are just thinking about it.
Set Your Goals
- The key to a great social media presence is to know what you want to get out of it. If you don’t have direction on where you want your social media presence to take you, then you will be wasting your time.
- Set your goals. Do you want to improve customer service, increase traffic to your site, or update brand recognition? There are a number of ways you can use social media to improve your company’s web presence.
Decide Which Platforms Will Be Most Effective
- There are so many social media platforms in the world today, we haven’t taken the time to count them all. But if we did, they would total at least in the hundreds, with the clear front-runners being Facebook, Twitter, LinkedIn, blogging, and YouTube. Therefore, we suggest choosing a few platforms you think will help reach your goal and using them on a regular basis. Don’t phone in your social media presence, instead pick just a few programs and use them to their fullest.
Set A Schedule
- Once you have your goals set out and your platforms picked, make the effort to set aside a certain amount of time every day or week to really dive into it. Setting aside time is one of the most important aspects of social media because if you don’t, we can almost guarantee it will end up a check on your to-do list instead of a viable way to increase sales and up your company’s brand recognition.
Take the time to carve out a social media presence for your company. We can just about guarantee you won’t regret it. Just remember to have your social media icons prominent on your website in order to get the most out of your social media persona.