Blog - Page 4

Designer's desk with the words "DO MORE."

User-centered and User-centric Design Explained

While the terms “user-centered” and “user-centric” are often used interchangeably in the context of UI/UX design, there is a subtle difference between the two approaches. User-Centered Design User-centered...

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360 Product Spins: Why User Interactivity Matters

Interactivity, whether significant or subtle, plays a huge part in creating a memorable user experience, particularly so, with eCommerce websites. When brands include interactive elements in their websites...

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Using Focus Groups for User Testing

User testing is a necessary part of the design process, especially for UX designers. Testing should be done early and often in the design process to ensure the...

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A Blueprint for Contextual Design

For brands, earning the attention of today’s consumers, particularly younger generations, is a daunting proposition that will continue to remain tricky as the world spins with more content...

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Designing Digital Products Iteratively

The iterative design methodology is a process of versioning and refinement in the development of digital products. It seeks to create the best possible user experience by iteratively...

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Design High-Quality Digital Products

UX design is a process of creating products that provide meaningful and relevant experiences to users. It involves the consideration of how a product looks, feels, and functions...

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The Power of Iterations for Web Design

Iterative design is a methodology that utilizes an ongoing process of improvement and refinement to create more effective design solutions. It involves multiple feedback cycles from stakeholders, users,...

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Best Practices for UX/UI Content Writing

UX content writers create the copy seen on websites, apps, and other digital products. This style of writing is unlike any other. It is direct and to the...

Print Design

Best Practices for Building a Brand Guide

Companies share their logos for marketing purposes all the time in hopes of getting more people to recognize and associate with their brand. To create brand love, there...