All posts tagged: Graphic Design Firm

Right Now: Five Packaging Trends Driving Brand Growth

Packaging design trends provide us with direct insight into what consumers feel, what problems they need to solve and what is coming next. Today, it’s all about connection, understanding and engagement. Designers are tasked with uncovering, realizing and articulating what is important to a consumer and to direct that experience. Through story, shape and structure, designers and brands can deliver the experience to make invaluable connections that last a lifetime. Brand Basic Gone are the days of generic or in house brands being a bad thing. House labels from brands like Amazon, Whole Foods, Target and Trader Joes – even luxury brands are emerging to focus on simplicity and clarity. A departure from the often headache inducing ‘world of choice’ that permeates store shelves, basic brands are the ‘unchoice’ making purchasing a straightforward affair. Heritage Nothing quite strikes a chord with consumers than a brand who has been around the block a time…

1 year, 3 months ago

A Plan To Innovate: How Companies Can Benefit From Visual Branding

Breaking into any given market is a bit like being blindfolded. You know you have a great product or service, but unless the positioning is right, the strategy has a fifty percent chance of failure. The right positioning consists of a series of elements including design, which arguably has the power to make or break the whole implementation. Design is much more than just a visual representation of a product, brand or service. Brand design or visual branding, when done right, approaches all aspects of a business – from its digital persona, user set, goals, packaging, and the list goes on. This is where the difference between ‘designing for a brand’ and just ‘designing’ comes into focus. Simply designing something creates a distance from the design to the brand, ‘designing for a brand’ engages the designer and involves collaboration with founders, marketing teams, and brand or project stakeholders. There are…

1 year, 5 months ago

Infographics vs Text: A Question Of Engagement

Everyone has heard the phrase “content is king.” The idea being that content of a superb quality is the key to attract new leads and to build a recognizable brand. There are exceptions where sub par content ranks well and somehow helps businesses grow, but in the vast majority of situations, content truly is king. The question then, is to determine which type of content to create. Infographics have been a hot topic in the internet marketing world. Written text has fallen out of style, and visuals, especially infographics, have taken over as the bulk of many marketing campaigns. That does not mean that written text is completely useless. There are merits to both infographics and written text.   The Disadvantages and Advantages Of Written Text It is easier to start with the drawbacks of relying on a text heavy approach to marketing. First, it is difficult to keep readers…

5 years, 4 months ago

Can Infographics Be Used for Whitepapers and Other Marketing Strategies?

One of the best ways to make an impact is to use infographics as part of your marketing strategy. An infographic is basically content that uses visual presentations to deliver information. Because they are visual, they are easier to understand and quicker to consume. This type of content has become very popular online but it isn’t just a random trend that’s bound to fizzle out. Many Internet marketers are using infographics as a part of a Content Marketing to bring in traffic, leads and links to their site. People tend to pay attention to them because they stand out from all other types of content. It is easier to read than full text, has less loading time than videos, and delivers the information faster than audio recordings. For these reasons, people are also more likely to share an infographic than regular content. That’s why many Internet marketers use them as a marketing…

5 years, 7 months ago

Graphic Design That Makes You Different Makes a Difference

As we go about our daily lives, the world around us is one defined by graphic design. From the packaging for our breakfast cereal to the billboards that line the roadways, we’re constantly surrounded by designs competing for out attention. While some designs grab us and truly make us stop to think about a message, others merely blend in with the whole. When looking to get a message out there, strive to create a unique brand identity. This is the road to success and graphic design is the vehicle. With the wide world of graphic design already out there shouting for attention, seek to differentiate yourself from the rest. Seek a unique design that is customized to resonate your brand’s ideas. A unique brochure or catalog design, for example, is a fantastic way to get your message out there. Good information and good products are of no use if no…

5 years, 9 months ago

UX and UI Design to the Rescue

User interface design in a nut shell is the development of web based applications that are easy for users to understand that are not only functional but complete. If this is the idea of your interface model everything else will fall into place with your interface application. Whether you’re an up and coming entrepreneur or an avid blogger that is interested in broadening your Internet audience, your own personal website may be the way to gain more awareness of your product, business, or an organization that you represent. If this is the case you will need to acquire the assistance of an experienced User Interface designer. In order to make the right User Experience you should have a clear idea about what you would like your website or web app to look like. User Interface Design is a creative process that requires a certain consistency intertwined with creativity that allows the…

6 years, 4 months ago

Internship Experience

By Kellie Julius ArtVersion Interactive, located on the third floor on Skokie Hwy doesn’t look like much on the outside but stepping inside one will notice there is a lot to be learned and a lot to take in. Starting here in May as an intern I wasn’t sure if I would be taking phone calls or running to fetch the daily mail. I quickly found out that making coffee and picking up lunch was only asked of me on few days. Other than that I was thrown in to action. My first project, a website, having little to no experience in web, my face was most likely flush and my palms sweating but I sat down was given direction and began. A week later I completed something. I was proud that in a weeks time I designed my first website however, what I came to realize was that a…

6 years, 4 months ago