Responsive web design (RWD), what is it? Why is it important? And how can it benefit my organizations? These are really great questions to ask when you first come across RWD. RWD is a way of designing for the web, which allows you to only create one website that is compatible with standard computer screens and all web capable devices (smart phones, tablets, TV screens etc…).

RWD is a flexible grid pattern that will adjust with any screen size. Today you are able to link all your web capable devices and trade information through all different types of platforms, from the smallest screens (our phones) to the large screens (desktop monitors and TV screens). The real question is how is it possible for my site to have the same design without changing from one platform to another? The answer is RWD.

Smart phones and tablets are everywhere today, and the biggest users experience issue most are facing is adjusting the screen so it is legible on their mobile devices without pinching to zoom or extensive scrolling.  Responsive web design will reformat your organizations website to any device’s screen with the use of HTML5, CSS3 and media queries, making it an easy, friendly way to view content without the hassle.  Another important question is how will media be displayed on different devices? Unlike other dated platforms being used by organizations, RWD allows media to be re-sized just like any other content being used on the site, allowing your media images to be viewed perfectly on any device.

For many their primary goal is to gain the best clientele they possibly can for their organization, and RWD is the way to go.  Any company large or small, startup or established, needs to be visible on the web, and with technology moving at the rate it is you need to have a site that can move with it and move with you.