Brand Standards And Guidelines

Designing and implementing design language, design systems and brand standards.


The nuanced intricacies and attributes that make up your brand, tell the collective story of your company. Whether rejuvenating or developing your company’s design language, a comprehensive style guide can work wonders in elevating your brand’s positioning. 

Brand Standards

Coherence and Consistency

Branding Shape Color Elements.

Brand standards— a documentation of your brand’s anatomy—typography, color palettes, imagery, layout, graphic design elements, and more, are the guiding reference point that ensures coherence and consistency in its representation. Whether for digital platforms, print materials, or product design, a well-crafted style guide scales with your brand, adapting to new trends and markets while maintaining the identity that sets your company apart and encourages recognizability. You’ve worked hard to get your brand to where it is today, with brand standards, and let your core identity be communicated the right way, every time. 


Brand Style Guides

At ArtVersion, we understand the importance of consistency and cohesion when building a strong brand identity. That’s why we offer expert brand style guide services that empower businesses to showcase their unique personality and values consistently across all touchpoints.

Community Shape Orange.


Designed with Precision

Brand Identity Design.

Design is all about the details, and at ArtVersion, we ensure none of them are overlooked. With careful attention to the nuances and a deep understanding of effective brand standards strategies, we’ll work closely with your team to reflect your brand. Your brand style guide should capture your company accurately while spotlighting a creative edge. Why not get the best of both worlds?


Design Language

Design language, design systems, and brand standards play vital roles in achieving the ultimate storytelling. These three interconnected elements create a unified and visually appealing brand identity that ultimately influences the experience and emotions of customers and users.

ArtVersion tube package design, part of key attributes of branding.
Project Image Brand Elements on Computer Screen.
A design language acts as the foundation of a brand’s visual identity. It encompasses the overall aesthetic, typography, color palette, and visual elements that define the brand’s unique style. By establishing a design language, companies can ensure that their visual communication remains consistent across various platforms and touchpoints, reinforcing brand recognition and creating a memorable impression.


Design Systems

To effectively implement and manage the design language, companies often develop design systems. A design system is a comprehensive set of guidelines and tools that provide structure and consistency to the brand’s visual assets. It includes components, patterns, and rules that help designers and developers create on-brand experiences efficiently. By utilizing a design system, companies can streamline their design processes, improve collaboration, and maintain brand consistency, even as they scale and evolve.
Wellness Brand Shape Blue.


Brand Standards

Branding design color selection on UI screens.

Brand standards safeguard a brand’s integrity and ensure that the design language and design systems are implemented consistently across all brand touchpoints. They provide detailed guidelines on logo usage, typography, color usage, imagery, and other visual elements. By adhering to brand standards, companies can prevent visual inconsistencies and present a unified and professional image to their audience.


Brand Guide Design

In addition to refining your brand messaging, a brand refresh involves optimizing your marketing materials, logos, colors, and design assets. Through the development of pattern libraries and adherence to design principles, we’ll ensure that your brand assets are used effectively across all touchpoints. By synchronizing these elements, your brand will leave a lasting impression, effectively communicate your unique value proposition, and establish a strong presence in the market.

Open Sans typeface example.
Did you know...
Many brands regularly revise and update their design languages, systems, and guidelines to align with contemporary trends and consumer preferences.
Did you know...
Brand style guides play a pivotal role in forging human-centric bonds between a brand and its users, fostering visual connections, shaping perceptions, and enhancing brand recall.
Did you know...
Inconsistent branding can affect your brand's impact. Being recognizable in your industry is crucial, and a robust brand style guide can be a significant factor in achieving this.
Now that you know...
We'll get you there. Ready to embrace the difference of what consistent brand standards can do for your company? Let's work together.