A Plan To Innovate: How Companies Can Benefit From Visual Branding
Breaking into any given market can feel like navigating blindfolded. You may have an excellent product or service, but if the positioning isn’t correct, there’s a fifty percent...
Creative Agency - Page 2
As a creative agency, ArtVersion crafts timeless designs that elevate and capture innovative experiences for companies, brands, and organizations. Collectively working together as a team to design digital interfaces with agility, ArtVersion continues to pave the way for creativity.
Elements to Look For When Deciding On an Outside Team for Marketing Collaboration
From startup to enterprise, there are a myriad of challenges in hiring the right creative team for any given project. Finding the right group of individuals to handle...
Life Cycle of the Web Design Process: A Unified Perspective
Achieving an optimal website design requires a strategy that aligns with the goals of the business it represents. When approaching web design, many jump right to the ‘design‘...
Design Language: The Power of Consistency
Creating a digital experience that features consistent elements throughout is a core principle in successful design. Consistency is a critical component of user experience design, content strategy and...
A Tailored Approach: Personalization and Customization in UX Design
In the realm of user experience, customization has long been the gold standard that users have come to expect in their interactions. Increasingly, those customized experiences are being...
Wireframing and the UI/UX Design Process
When kicking off a web design project, it’s no secret that clients would like to get to the design phase as quickly as possible. Even if there is...
Refreshing Your Manufacturing Website
Technology changes fast, and while most manufacturers stay on top of up to date advancements with their products, their websites can become outdated when updated only with basic...
Marketing Strategy: Do You Need a Sub-Brand?
Whether in the early stages of brand building, or a well-known household brand – it’s possible that the use of a sub-brand could increase sales and market awareness...
Successfully Launching a New Product Into a Crowded Marketplace
It’s official, half of the year is behind us – and fourth quarter is around the corner. For many companies, this is the ‘bread and butter’ of their...
5 Creative Branding Strategies That Use Non Traditional Content
One of the best ways to use brand your company is through the use of content. A great piece of content that is marketed effectively will help bring...
Reinventing Retail: Tapping Into Experiential Ecommerce
At one point in time, online purchasing was seen as simply a cheaper and more convenient source for goods and services than buying in-store. With the growth of...
Event Marketing: Getting it Right Every Time
Whether its an annual trade show, sales meeting, summit or exhibition – having a brand presence at industry conferences and trade shows is a necessary element of any...
New Design Trends that are Being Used to Create Impactful Annual Reports
With everything else that needs to be done in a company, it goes without saying that the average annual report design is often overlooked. For this reason, the...
A Better Content Management System for a More Agile Business
The choice of the right content management system (CMS) is crucial for maintaining brand authenticity, yet this connection is often overlooked. The failure of many CMS implementations can...
VERSIONS™ Collective Manifesto Is Here
Versions Collective, the ArtVersion design collaborative, has released volume 1.03 of their publication discussing the design process its and relation to technology, the VERSIONS™ Collective Manifesto. In the...
Interaction Design: Connecting The Elements
In the rapidly and constantly changing landscape of both graphic and web design, Interaction Design is a continual evolution to connect the parts to create a system that...
Positioning Your Annual Report as A Marketing Tool
At the beginning of the year, many companies, organizations and non-profits are gathering information for their annual report. For many, it’s become a task that is done with...
Are You Experienced?
It is one thing to deliver a great product, but can you back it up with a total brand experience? Industry research leader (Gartner) predicted that by 2016, 89...
7 Tools to Boost Online Holiday Marketing Campaigns
Campaigns, promotions, sales, marketing pushes – however you name it – the holidays are upon us and with that a barrage of offers, steals and deals that are...
Reinventing The Intuitive User Experience
If the term ‘intuitive’ is beginning to sound like the mantra of UX, you aren’t alone. Technology has become a staple of our lives – like air or...
Is Ambiguity Really Bad When It Comes to Creative Work?
When it comes to working with a creative agency the premise is that the agency should know exactly how to proceed with the project. But if you look...
4 Logo Design Tips from The Experts
Brand identity is all around from print & packaging to digital, so its no surprise that the ArtVersion team has had logo design on the brain for awhile. We sat...
Generating Leads Through Digital Content Marketing
It may be surprising to know that the majority of leads that actually result in conversion in today’s market are derived from digital marketing efforts. Companies that engage...
5 Ways to Build An Experiential Digital Brand
For a brand to make a truly authentic connection to a user, it must extend many aspects of its persona throughout the digital experience. From initial perceptions to...
From Dawn to Data: Tapping Into Analytics To Optimize UX
Understanding user behavior in the digital environment is paramount to refining and optimizing a marketing strategy or new implementation. Through smarter analytics, a business can make decisions based...