Custom Icons

Custom icons are an integral part of the visual language of a digital product. They serve as mini billboards for a brand, reinforcing the overall aesthetic and contributing to a cohesive visual identity. These icons, whether they’re used in an app, a website, or a digital ad, serve a dual function. On the one hand, they contribute to the aesthetic appeal, adding to the design’s overall ‘look and feel.’ On the other, they serve a practical purpose, helping users navigate the interface and perform certain actions more intuitively.

A successful custom icon design process is often a collaborative effort involving UI (User Interface) and UX (User Experience) designers. UI designers are primarily responsible for the visual design of the icons, ensuring they align with the brand’s visual identity. They choose suitable colors, shapes, and styles, taking into consideration the context in which the icons will be used. Their work must not only look good but also make sense within the wider interface.

Color palettes design kits displayed on desktop and tablet.

The Important Role of Icons in Web Design

There is arguably no better avenue to make a stronger brand presentation than to maintain consistent graphic elements throughout an interface. Icons are the ideal vehicle to deliver...