UI and UX

UI refers to user interface and UX refers to user experience. Both are important when looking at the ease of use of a digital product. They both play a role in user experience.

Designer's desk with the words "DO MORE."

User-centered and User-centric Design Explained

While the terms “user-centered” and “user-centric” are often used interchangeably in the context of UI/UX design, there is a subtle difference between the two approaches. User-Centered Design User-centered...

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Using Focus Groups for User Testing

User testing is a necessary part of the design process, especially for UX designers. Testing should be done early and often in the design process to ensure the...

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Designing Digital Products Iteratively

The iterative design methodology is a process of versioning and refinement in the development of digital products. It seeks to create the best possible user experience by iteratively...

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Design High-Quality Digital Products

UX design is a process of creating products that provide meaningful and relevant experiences to users. It involves the consideration of how a product looks, feels, and functions...

IPEVO VZ-X: Agency User Testing Experience

A core component of our agency culture is continuing to innovate, design and create best practices for UI/UX design. We are continuously looking for a way to approach...

Key Principles of Creating an Immersive Web Design

It’s now more important than ever to deliver an online experience that authentically delivers the perspective of the brand it represents. Leveraging a combination of visual, contextual, graphic and...