UI Design

UI design, or user interface design, is a design that focuses on visual storytelling in an interface. UI design is the counterpart to UX design. UI design elements function as the visual presentation, and UX design as the experience.

In essence, UI design is the process of crafting visually appealing, functional, and intuitive interfaces for digital products, such as websites, applications, or software programs, to facilitate seamless interaction between users and the product. It involves carefully designing and arranging various elements, including buttons, icons, menus, typography, and color schemes, to create a cohesive and user-friendly interface.

The primary goal of UI design is to make complex tasks easy to perform and ensure that users can efficiently navigate and interact with the product, ultimately contributing to a satisfying and accessible user experience.

Various graphic shapes in 3D form.

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Adobe XD mobile app displayed on screen.

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Designers talking during having a coffee break.

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UX design concepting and wireframe layout on an iPad.

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Magento eCommerce with the words "Shop Now" on an iPad.


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A design agency collaborating as one person reads a magazine on key principles.

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