Branding is More Than Strategy
We all find ourselves sitting in long corporate meetings and sessions about our brands and talks about what to improve. But having a robust branding strategy is just...
User Interface/User Experience
User experience is the overall experience a person has with a product such as a website or digital application. There is a focus on how simple the product is to use for a person.
Unlocking Business Potential Through Exceptional User Experiences
With the proliferation of digital products and services, the demand for skilled UI/UX designers remains strong. Companies across various industries seek to improve user experience to retain customers...
Understanding Iterations and Versions: The Twin Pillars of Product Design
In the dynamic product design processes, two concepts often emerge as crucial components of the design: iterations and versions. While distinct in their meanings, both are integral parts...
Performing User Research for Your Corporate Website
User research is a critical component of designing an effective corporate website that meets the needs and expectations of your target audience. By understanding your users and their...
The Art of Microinteractions: Enhancing User Experience One Detail at a Time
In the realm of user experience (UX) design, attention to detail is what sets the exceptional apart from the ordinary. Microinteractions, those tiny yet significant interactions that occur...
Maximizing User Engagement: Unleashing the Power of UI/UX Design
User engagement is a crucial factor in determining the success of any digital product. In today’s highly competitive landscape, an engaging user interface (UI) and user experience (UX)...
Creating the Ultimate User Experience: A Guide to User Journey Mapping
User journey mapping is a powerful technique that can help companies gain a better understanding of their users and how they interact with their website. By creating a...
When is the Best Time to Perform Usability Testing
Usability tests are necessary because they provide valuable insights into how users interact with a website or digital product. By observing users as they complete tasks on the...
Innovative UX Design is Incredibly Human
As technology and interfaces relentlessly advance into the future, the perception that the digital realm is overriding the world as we know isn’t hard to conclude. Many websites...
Designing Website Elements to Increase User Engagement
Design trends come and go, but business goals will always be top of mind. To remain competitive, it’s necessary to regularly assess whether or not a website is...
Engineering a Razor-Sharp UI/UX Strategy
It’s a blast from the past to conjure up memories about the wave of breakthroughs that characterized a technological awakening in the ‘90s and early-2000s. Picture those days...
Harnessing the Power of Affective Forecasting in UX Design for Engaging Web Experiences
Affective forecasting, the process of predicting future emotional responses to events or experiences, plays a significant role in shaping human behavior and decision-making. By incorporating affective forecasting into...
UI Design and UX Design – Working Together As One
When it comes to designing a website, digital product, interface, or app, it’s important focus on the UX design as well as the UI design. Often the UI...
ArtVersion Named Top User Experience Design Agency in Chicago
The Manifest has released their February 2019 report reflecting the Top 25 User Experience (UX) agencies in Chicago, with ArtVersion recognized at the top of the list as...
5 Tips for Improving Your App’s UX Design
Just because your app has a great design doesn’t necessarily mean that your users will be ecstatic about using it. App UX design is just as important as...
How Web Design Affects Marketing Initiatives
Are you planning on launching a marketing initiative soon? While you may have worked on all the aspects of the campaign from the audience targeting, copy, to the...
Common User Interface Elements for Better Usability
When it comes to UI design, most designers accept most user interface elements as they are. But improving these simple looking elements can lead to a big difference...
How Visual Design impacts Web Usability
When a conversation about web usability comes up, it’s usually about making changes to elements that relate to task based interactions. The reality is that the visual presentation...
5 Common Mistakes Made in Responsive eCommerce Design and Development
Are you planning on undergoing a major responsive design project for your eCommerce site? If so, it’s important that you become aware of the common mistakes that are...
Branding Through Interface Design
When it comes to branding, it’s easy to go overboard with making sure that your brand has a prominent presence in all of your interactions with prospects and...
Why User Interface Design for Learning Management Systems Is Vital
Many learning management systems (LMS) often look like a software that was built in the 90s. While it may achieve the objectives the organization set out for, it...
Why Is Web Design The Most Important Part Of Your Marketing?
Download Infographics Many business executives overlook the importance of web design in overall marketing performance, but truth is it can make or break your campaign, especially if you’re marketing...
The Importance of Website Usability
Begin By Analyzing User Activity The first step in determining website usability is analyses and tracking. Businesses can use heat maps, track click activity, track the time spent...
Why e-Commerce
In today’s day and age, we are always trying to find new ways to market, advertise, promote and sell our products to consumers, across multiple target audiences. Finding...
Dedicated Mobile vs. Responsive Web Design
In every great area of technology, there are always two platforms, which are always portrayed as battling, to become the number one platform being used. Today, that battle...