User experience is the overall experience a person has with a product such as a website or digital application. There is a focus on how simple the product is to use for a person.
In the dynamic product design processes, two concepts often emerge as crucial components of the design: iterations and versions. While distinct in their meanings, both are integral parts...
User research is a critical component of designing an effective corporate website that meets the needs and expectations of your target audience. By understanding your users and their...
In the realm of user experience (UX) design, attention to detail is what sets the exceptional apart from the ordinary. Microinteractions, those tiny yet significant interactions that occur...
User engagement is a crucial factor in determining the success of any digital product. In today’s highly competitive landscape, an engaging user interface (UI) and user experience (UX)...
User journey mapping is a powerful technique that can help companies gain a better understanding of their users and how they interact with their website. By creating a...
Usability tests are necessary because they provide valuable insights into how users interact with a website or digital product. By observing users as they complete tasks on the...
As technology and interfaces relentlessly advance into the future, the perception that the digital realm is overriding the world as we know isn’t hard to conclude. Many websites...
Design trends come and go, but business goals will always be top of mind. To remain competitive, it’s necessary to regularly assess whether or not a website is...
It’s a blast from the past to conjure up memories about the wave of breakthroughs that characterized a technological awakening in the ‘90s and early-2000s. Picture those days...
Affective forecasting, the process of predicting future emotional responses to events or experiences, plays a significant role in shaping human behavior and decision-making. By incorporating affective forecasting into...
When it comes to designing a website, digital product, interface, or app, it’s important focus on the UX design as well as the UI design. Often the UI...
The Manifest has released their February 2019 report reflecting the Top 25 User Experience (UX) agencies in Chicago, with ArtVersion recognized at the top of the list as...
Just because your app has a great design doesn’t necessarily mean that your users will be ecstatic about using it. App UX design is just as important as...
Are you planning on launching a marketing initiative soon? While you may have worked on all the aspects of the campaign from the audience targeting, copy, to the...
When it comes to UI design, most designers accept most user interface elements as they are. But improving these simple looking elements can lead to a big difference...
When a conversation about web usability comes up, it’s usually about making changes to elements that relate to task based interactions. The reality is that the visual presentation...
Are you planning on undergoing a major responsive design project for your eCommerce site? If so, it’s important that you become aware of the common mistakes that are...
When it comes to branding, it’s easy to go overboard with making sure that your brand has a prominent presence in all of your interactions with prospects and...
Many learning management systems (LMS) often look like a software that was built in the 90s. While it may achieve the objectives the organization set out for, it...
Download Infographics Many business executives overlook the importance of web design in overall marketing performance, but truth is it can make or break your campaign, especially if you’re marketing...
Begin By Analyzing User Activity The first step in determining website usability is analyses and tracking. Businesses can use heat maps, track click activity, track the time spent...
In today’s day and age, we are always trying to find new ways to market, advertise, promote and sell our products to consumers, across multiple target audiences. Finding...
In every great area of technology, there are always two platforms, which are always portrayed as battling, to become the number one platform being used. Today, that battle...
Social media is not only becoming the forerunner, it is also becoming the easiest way, for organizations to connect and establish feedback, from their target audience. For many...
New advances in branding are popping up every day, as more marketing strategies and techniques are being introduced to the public, it is becoming easier and easier for...