Begin By Analyzing User Activity
The first step in determining website usability is analyses and tracking. Businesses can use heat maps, track click activity, track the time spent on a site, and measure click-through rates to other links. Tracking activity will allow businesses to figure out what’s working and what’s not. Recording the data for future comparison will allow for gradual improvements of the site’s usability.
What Can Be Done To Improve The Site?
The second step is to start coming up with ideas to improve the site. The data that was collected will give you directions on what to change. For example, if the data reveals that visitors are leaving within seconds of landing on your site, test the loading time. If visitors are clicking through the navigation in rapid succession, see what can be done to help them find what they’re looking for.
Testing To Find Winners
The third step is to test different ideas to see what works. Experiment to see which elements improve the time spent on your site. Find out what kind of layout improves readership and click-through rates. Focus on one metric at a time and gradually make improvements until your site starts to perform well.
When to Think About User Interface Design
You may have to think about user interface design if your site is complex. The best example of this is an eCommerce site or a community. It’s more realistic to look at the design as a piece of software since users are interacting with your site, not just browsing it. At this point, it’s recommended that you get the help of professionals that understand how to improve usability for complex sites.
Usability for Mobile Sites
Most site owners don’t understand what to do when it comes to mobile sites. Mobile sites are different from regular sites, so there are a different set of best practices that you need to follow. It’s important to make sure your mobile site is optimized and formatted correctly because mobile visitors now make up a large percentage of total site visitors. Some webmasters report 30-40% of their visitors use mobile devices.
In conclusion, usability is something that shouldn’t be overlooked when it comes to your website design. It affects the effectiveness of your site, so it’s important that you put a lot of attention into improving it. If you need help with usability, you can rely on us. Give us a call at number to get advice from our award-winning creative team.

Goran
Goran Paunovic has spent the better part of his career helping companies with branding and design strategies by giving authenticity to their corporate identities through focused design, visual branding and user interface & experience design. Goran founded the full-service creative agency, ArtVersion, in 1999.
Related Posts
January 13, 2021
Adapting Familiar Pathways: Creating Ideal Journeys and Pathways
To design and develop an impactful website, there must be specific design elements, calls to actions, and interactions that engage the user dynamically and engagingly. Good design is in the details,…
0 Comments2 Minutes
June 3, 2015
Versions Collective recognized for Awwwards nomination
The VERSIONS™ Collective website has has been nominated for Site of the Day and consideration for publication in “The Best 365 Websites Around The World” for 2015 by Awwwards. The team at…
0 Comments1 Minutes
August 6, 2012
The Importance of Web Design
Whether you are launching your very own business, or if you are thinking of having your own personal blog online, the website design that goes into representing you company is just as important as…
0 Comments1 Minutes