Building a Successful Brand Identity in 2021
What makes a brand successful? Years ago, a brand may have found success using traditional marketing and advertising tactics. But with the ever-advancing technology of today, there’s a...
Visual Branding
Visual branding and brand development is an essential aspect of a company’s overall brand identity. It communicates the brand’s core values and personality to the target audience through the use of compelling imagery and design aesthetics. A strong visual brand identity can create a lasting impression on users and help build brand recognition and loyalty.
Consistency is key in visual branding, as it ensures that the brand’s identity is maintained across all platforms and touchpoints. A consistent visual language is established through the use of color, typography, and design elements, which helps to reinforce the brand’s message and values. By creating a consistent brand identity, companies can build trust and familiarity with their audience, which can ultimately lead to increased engagement and conversions.
ArtVersion can help businesses develop and strengthen their visual branding by providing comprehensive branding and design services. Our team of experienced designers and strategists work closely with clients to develop a clear understanding of their brand identity, target audience, and overall goals. From there, we can create custom visual branding solutions that align with a company’s values and personality while effectively communicating its message.
We offer a range of services to support visual branding, including brand identity design, logo design, typography, color palette development, and more. We also ensure consistency across all branding touchpoints, such as websites, social media platforms, marketing collateral, and physical spaces. By working with ArtVersion, businesses can establish a cohesive and memorable visual identity that sets them apart from competitors and resonates with their target audience.
Best Practices for Brand Strategy on Social Media
The year 2020 will mark sixteen years since the birth of Facebook, now totaled at approximately 2.4 billion users. 2020 will also indicate almost fifteen years since Twitter,...
A Plan To Innovate: How Companies Can Benefit From Visual Branding
Breaking into any given market can feel like navigating blindfolded. You may have an excellent product or service, but if the positioning isn’t correct, there’s a fifty percent...
Tips for Storytelling and Storymaking in Brand Building – A Useful Guide for Creative Blocks
Creating a powerful story for your brand isn’t a new concept but few companies manage to get it right. You see examples everywhere on TV from story oriented...
Startups: Design a Better Brand
Many startups focus on marketing their innovative product or service and don’t focus enough on their brand. But as a new company, it’s important to put your branding...
Brand Refresh: Establishing a New Brand Identity
For companies, changes in the industry and marketplace are inevitable. However, it’s not very often that companies adapt to these changes through their brand adjusting branding strategies and initiatives. In...
Why Visual Branding Is So Important
Visual branding is the process of using graphic design to deliver a message that is congruent with your message. Metaphorically, you have to look at design as the...
Branding Is an Investment, Not an Expense
Many companies think that branding is an unnecessary expense but this is actually far from reality. Branding can serve as a foundation for every form of communication for...
Visual Branding
Corporate identity is an essential part of any brand, organization, small business, or corporation. As we look at who we are and what we do, establishing a brand and visual...
Presenting a Brand Mascot
When it comes to our brand and the visual elements that are represent in our branding strategies, help to provide a visual connect from our target audiences with...