Building a Successful Brand Identity in 2021
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What makes a brand successful? Years ago, a brand may have found success using traditional marketing and advertising tactics. But with the ever-advancing technology of today, there's a bit more to it. Businesses need to create a strong brand identity in order to stay relevant and be successful in the long-run. If you are at all familiar with branding, you’ll understand that there’s more to it than just having a memorable name and logo. While those are undeniably important components…
Best Practices for Brand Strategy on Social Media
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The year 2020 will mark sixteen years since the birth of Facebook, now totaled at approximately 2.4 billion users. 2020 will also indicate almost fifteen years since Twitter, ten years since Instagram, and nine years since Snapchat. TikTok’s popularity has emerged profoundly this year. Consumer preference for various forms of social media, compared to traditional media, has climbed at an unfathomable rate. Social media platforms are used by one in three people globally, and more than…
A Plan To Innovate: How Companies Can Benefit From Visual Branding
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Breaking into any given market is a bit like being blindfolded. You know you have a great product or service, but unless the positioning is right, the strategy has a fifty percent chance of failure. The right positioning consists of a series of elements including design, which arguably has the power to make or break the whole implementation. Design is much more than just a visual representation of a product, brand or service. Brand design or visual branding, when done right, approaches all…
Tips for Storytelling and Storymaking in Brand Building – A Useful Guide for Creative Blocks
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Creating a powerful story for your brand isn’t a new concept but few companies manage to get it right. You see examples everywhere on TV from story oriented branding campaigns that are dry to engaging brand stories that pique interest or stir up emotions. Fortunately, using the Internet as the platform gives you a chance to find out what stories really resonate with your audience. So what are some of the things that you need to do in order to create engaging brand stories? First, you need to…
Startups: Design a Better Brand
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Many startups focus on marketing their innovative product or service and don’t focus enough on their brand. But as a new company, it’s important to put your branding on the forefront as it will allow you to properly position your company in a competitive marketplace while also giving you the momentum to scale the business. The first step of this process is starting with a brand design that speaks to the target audience. One of the challenges that startups have is trying to stand out in a sea of…
Brand Refresh: Establishing a New Brand Identity
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For companies, changes in the industry and marketplace are inevitable. However, it’s not very often that companies adapt to these changes through their brand adjusting branding strategies and initiatives. In fact, it’s essential to change your brand’s image if it doesn’t reflect the current trends of your customers. Companies that do not adapt to these changes often lose market share and the competitive edge necessary to attract customers. So how do you do a brand refresh? The first…
Why Visual Branding Is So Important
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Visual branding is the process of using graphic design to deliver a message that is congruent with your message. Metaphorically, you have to look at design as the framework that your message is centered around. If you think about it, trying to give off the image of being a customer-centered company would not work if the design that surrounds your communication gives off the feeling that the focus is more on the company. You want to make sure that the design represents your message properly.…
Branding Is an Investment, Not an Expense
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Many companies think that branding is an unnecessary expense but this is actually far from reality. Branding can serve as a foundation for every form of communication for a business from phone calls, Internet marketing, print ads, to television ads. When most people look for a product or service, they think of the brand that left the biggest impression on them. This influences them to do business with that brand over a random business.
Visual Branding
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Corporate identity is an essential part of any brand, organization, small business, or corporation. As we look at who we are and what we do, establishing a brand and visual identity around these goals and achievements is more than just appropriate. As we all understand by now, our brands need more than a verbal identity and brand promise, brands need a strong visual identity. Visual branding is a concept of adding graphical, visual elements, and building corporate image…
Presenting a Brand Mascot
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When it comes to our brand and the visual elements that are represent in our branding strategies, help to provide a visual connect from our target audiences with us. Visual elements that are able to communicate with our target audiences, as well as reflect all aspects of our brand are key to visual branding success. As we continue to grow our visual branding strategies, have you ever neglected to present a brand mascot to your target audience? Corporate brand mascots are an exceptional way to…
