Many companies think that branding is an unnecessary expense but this is actually far from reality. Branding can serve as a foundation for every form of communication for a business from phone calls, Internet marketing, print ads, to television ads.
When most people look for a product or service, they think of the brand that left the biggest impression on them. This influences them to do business with that brand over a random business.

Goran
Goran Paunovic has spent the better part of his career helping companies with branding and design strategies by giving authenticity to their corporate identities through focused design, visual branding and user interface & experience design. Goran founded the full-service creative agency, ArtVersion, in 1999.
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