UI and UX Design: Disciplines that Influence Strategy
UI (user interface) and UX (user experience) are industry tools that are utilized to develop design and product to work closely together to stimulate interaction between a user and...
Erin Lentz - Page 6
As the Executive Director of Design at ArtVersion, Erin plays a pivotal role in leading the firm's design initiatives and driving successful outcomes for both internal projects and client collaborations. With her expertise and leadership, Erin oversees the strategic planning and execution of design projects, ensuring they align with clients' objectives and result in impactful brand experiences. Notably, Erin has spearheaded major strategic shifts for renowned clients such as Exelon, Hilton, TransUnion, Caterpillar, and Volvo. Her contributions have focused on driving user engagement and evolving brand experiences by expanding digital language and leveraging data science, research, and design methods.
Through her leadership, Erin ensures that the design team at ArtVersion delivers exceptional solutions that not only meet client's immediate needs but also contribute to their long-term success. She fosters collaboration, encourages best practices, and promotes a culture of continuous learning within the design team. Erin's passion for design extends beyond aesthetics; she recognizes the power of design to solve complex problems, enhance user experiences, and drive business growth.
Erin's impact goes beyond individual projects. She actively seeks opportunities to innovate and evolve ArtVersion's capabilities, always staying ahead of industry trends and technological advancements. By staying at the forefront of design thinking and harnessing the potential of emerging technologies, Erin empowers ArtVersion to deliver cutting-edge solutions and stay competitive in the ever-evolving digital landscape.
A Design Consultancy: The ArtVersion Design Perspective
Developing from the design perspective activates impactful messaging from a brand. As a creative agency we work with a variety of clients to develop branding, graphic and web design...
The ArtVersion Methodology for Crafting Unique User Experiences
Design is more than just aesthetics – it’s about creating unique, memorable, and engaging user experiences that leave a lasting impression. At ArtVersion, we believe that a well-crafted...
How a Brand Can Benefit from a Meaningful User Persona Development
Gathering, analyzing and converting data to develop user personas for a brand or company is a critical step in creating business strategies. From web design to cross channel marketing...
IPEVO VZ-X: Agency User Testing Experience
A core component of our agency culture is continuing to innovate, design and create best practices for UI/UX design. We are continuously looking for a way to approach...
Finding Your Fit: Selecting The Right Creative Agency For Your Business
Agency-client relationships are an exciting start of a creative and business collaboration together. Instead of viewing this relationship as short-term project-based engagement, view this relationship as a team...
From Concept to Launch: Authentically Reflecting Brand Vision Through Web Design and Development
Now more than ever, website design is usually the first connection a user makes with a brand. So its fitting that an increasing number of businesses are seeking...
Assessing ROI: Effectively Measuring Marketing Tools to Track and Improve Value
From traditional marketing campaigns such as white papers and brochures to digital and social media implementations – it can be difficult to track what the benefits are without...
A Plan to Rebrand: Refreshing a Brand to Increase Profit, Stay Relevant and Increase Visibility
For many businesses, time is almost always at a minimum and a rebrand isn’t always top of mind. However, refreshing a brand is not only necessary to stay...
ArtVersion Named Top User Experience Design Agency in Chicago
The Manifest has released their February 2019 report reflecting the Top 25 User Experience (UX) agencies in Chicago, with ArtVersion recognized at the top of the list as...
ArtVersion Named Leader in Clutch Global Awards
Clutch, the DC-based ratings and reviews platform, just released its annual Global Awards, and we are excited to announce that Artversion was named as the #1 Digital Design...
Magento: Choosing the Right CMS for Ecommerce
For any business, whether brick-and-mortar or solely web-based, choosing a content management system for your eCommerce store is a hot topic these days, and it’s critical to understand...
A Plan to Launch: Strategic Mobile App Design
A great idea, enthusiastic innovators, a solid development team, and a great UI design. It may seem simple to gather the core elements of a winning mobile app,...
Creative Perspective: Branding Concept, Strategy & Design
There are many parts of branding from strategy, positioning, culture, to the brand statement. However, the design is obviously the most recognizable aspect of branding. Design and branding...
Digital Authenticity: Building the Ideal Brand Voice Through Web Design
Brand culture embodies the core value of what a company offers and what they stand behind – so it’s critical that the digital persona reflect this accurately. One...
5 Reasons to Implement WordPress for Enterprise
Because of size and reach, enterprise businesses must be equipped with a scalable and secure web presence to compete in their markets. As a result, new enterprise WordPress...
Scaling Up: Design that Achieves Business Goals
A single truth for businesses everywhere, whether it’s realized or not: is that every company is a brand and every business owner is a marketer. Many consider themselves...
Integrating the Guideline-Based Expert Walkthrough (GBEW) Method for Inclusive UX Design at ArtVersion
At ArtVersion, our commitment to creating inclusive and user-friendly digital experiences is at the core of our approach to UX design. In order to achieve this, we have...
The Power of Microinteractions: Enhancing User Experience with Subtle Design Elements
Microinteractions are small, often overlooked design elements that can have a significant impact on the overall user experience. These subtle interactions, such as button animations, form validation, or...
The Art of Effective User Onboarding: Retaining and Engaging Your Audience
User onboarding is a crucial aspect of creating a successful website, app, or digital product. It refers to the process of guiding new users through the initial stages...
UX Design Principles: Enhancing the User Experience for Better Websites
User experience (UX) design is a critical aspect of creating websites that not only look good but also function effectively for users. UX design focuses on understanding and...
Creating an Awesome Website: The User-Centered Approach
Hey there! So, you want to create a company website that not only looks good but also works great for your users? Well, you’ve come to the right...
How Web Presence Impacts Overall Brand Positioning
Recent research about how small businesses use websites and social media suggests some striking trends: One in five small businesses use social media in place of a website,...
Website Design: Navigation
Designing Clear and Consistent Navigation Menus and Buttons for an Enhanced User Experience A well-designed navigation menu and buttons are essential for creating an intuitive and engaging user...
Cultivating Innovation: Viewing Constraints As Opportunity
With business growth as the goal of most brand strategies, innovation has become a necessary aspect of making market impact. Within the creative industry, stakeholders are faced with...