MAGENTO: CHOOSING THE RIGHT CMS FOR ECOMMERCE
For any business, whether brick and mortar or solely web-based, choosing a content management system for your eCommerce store is a hot topic these days, and it’s critical...
Erin Lentz - Page 4
As the Executive Director of Design at ArtVersion, Erin plays a pivotal role in leading the firm's design initiatives and driving successful outcomes for both internal projects and client collaborations. With her expertise and leadership, Erin oversees the strategic planning and execution of design projects, ensuring they align with clients' objectives and result in impactful brand experiences. Notably, Erin has spearheaded major strategic shifts for renowned clients such as Exelon, Hilton, TransUnion, Caterpillar, and Volvo. Her contributions have focused on driving user engagement and evolving brand experiences by expanding digital language and leveraging data science, research, and design methods.
Through her leadership, Erin ensures that the design team at ArtVersion delivers exceptional solutions that not only meet client's immediate needs but also contribute to their long-term success. She fosters collaboration, encourages best practices, and promotes a culture of continuous learning within the design team. Erin's passion for design extends beyond aesthetics; she recognizes the power of design to solve complex problems, enhance user experiences, and drive business growth.
Erin's impact goes beyond individual projects. She actively seeks opportunities to innovate and evolve ArtVersion's capabilities, always staying ahead of industry trends and technological advancements. By staying at the forefront of design thinking and harnessing the potential of emerging technologies, Erin empowers ArtVersion to deliver cutting-edge solutions and stay competitive in the ever-evolving digital landscape.
A Plan to Launch: Strategic Mobile App Design
A great idea, enthusiastic innovators, a solid development team, and a great UI design. It may seem simple to gather the core elements of a winning mobile app,...
Creative Perspective: Branding Concept, Strategy & Design
There are many parts of branding from strategy, positioning, culture, to the brand statement. However, the design is obviously the most recognizable aspect of branding. Design and branding...
Digital Authenticity: Building the Ideal Brand Voice Through Web Design
Brand culture embodies the core value of what a company offers and what they stand behind – so it’s critical that the digital persona reflect this accurately. One...
5 Reasons to Implement WordPress for Enterprise
Because of size and reach, enterprise businesses must be equipped with a scalable and secure web presence to compete in their markets. As a result, new enterprise WordPress...
Scaling Up: Design that Achieves Business Goals
A single truth for businesses everywhere, whether it’s realized or not: is that every company is a brand and every business owner is a marketer. Many consider themselves...
Integrating the Guideline-Based Expert Walkthrough (GBEW) Method for Inclusive UX Design at ArtVersion
At ArtVersion, our commitment to creating inclusive and user-friendly digital experiences is at the core of our approach to UX design. In order to achieve this, we have...
The Power of Microinteractions: Enhancing User Experience with Subtle Design Elements
Microinteractions are small, often overlooked design elements that can have a significant impact on the overall user experience. These subtle interactions, such as button animations, form validation, or...
The Art of Effective User Onboarding: Retaining and Engaging Your Audience
User onboarding is a crucial aspect of creating a successful website, app, or digital product. It refers to the process of guiding new users through the initial stages...
UX Design Principles: Enhancing the User Experience for Better Websites
User experience (UX) design is a critical aspect of creating websites that not only look good but also function effectively for users. UX design focuses on understanding and...
Creating an Awesome Website: The User-Centered Approach
Hey there! So, you want to create a company website that not only looks good but also works great for your users? Well, you’ve come to the right...
How Web Presence Impacts Overall Brand Positioning
Recent research about how small businesses use websites and social media suggests some striking trends: One in five small businesses use social media in place of a website,...
Website Design: Navigation
Designing Clear and Consistent Navigation Menus and Buttons for an Enhanced User Experience A well-designed navigation menu and buttons are essential for creating an intuitive and engaging user...
Cultivating Innovation: Viewing Constraints As Opportunity
With business growth as the goal of most brand strategies, innovation has become a necessary aspect of making market impact. Within the creative industry, stakeholders are faced with...
Design DNA: Achieving Brand Transparency
Creating the pathways to deliver the optimal brand experience through design requires the careful and meaningful integration of strategy and creativity to produce the ideal outcome for both company...
ArtVersion Presented With Nine Top Honors from Vega Awards
Celebrating the best in digital media excellence, each year, Vega Digital Awards recognizes and honors the outstanding performance, talent and effort of the best digital and creative professionals,...
Brand Centered Marketing: Imagery Affects Strategy
In marketing and advertising, whether print or digital, no element is arguably more essential than imagery. With roughly 80 percent of consumers more likely to read a piece...
Brand Experience is All-Inclusive
It’s easy to get immersed in the digital aspect of a brand experience with measurable ROI and supporting interactive elements, but creating a total brand experience goes far...
Trending Web Design: Card & Dynamic Grid Layouts
Whether a website design is minimalist or maximalist in style, one layout element remains true – the design must be sharp and easy for the user to navigate....
Right Now: Five Packaging Trends Driving Brand Growth
Packaging design trends provide us with direct insight into what consumers feel, what problems they need to solve and what is coming next. Today, it’s all about connection,...
Merging Marketing, Design and Sales Efforts Into An Aligning Digital Strategy
Today, standard business operations increasingly exist primarily on digital platforms, challenging users’ relationships and interactions with an organization. Vital to a successful business, these channels must be recognized,...
Key Principles of Creating an Immersive Web Design
It’s now more important than ever to deliver an online experience that authentically delivers the perspective of the brand it represents. Leveraging a combination of visual, contextual, graphic and...
A Plan To Innovate: How Companies Can Benefit From Visual Branding
Breaking into any given market can feel like navigating blindfolded. You may have an excellent product or service, but if the positioning isn’t correct, there’s a fifty percent...
Making an Impact with Package Design In The Digital Environment
Today more than ever, packaging design matters to the customer experience. It can be an invisible element, seamless to the product’s function, or serve as an extension of...
Elements to Look For When Deciding On an Outside Team for Marketing Collaboration
From startup to enterprise, there are a myriad of challenges in hiring the right creative team for any given project. Finding the right group of individuals to handle...